10 Key Mobile/Location-Based Stats That Marketers Need
It should surprise exactly no one that mobile usage and location-based technologies are taking over the world. With more iPhones being shipped every day than humans being born, its not hard to see that it wont be long before there are more smartphones in the world than people. So, what does this all mean for marketers?And while smartphones and tablets have been around for several years now, we are starting to reach a tipping point on many fronts where these devices are becoming an integral part of our lives – so much so that they are often the last thing we look at before we go to bed and the first thing we check when we wake in the morning.So, what does this all mean for marketers? The mobile phenomenon is a game-changer for marketers.
Mobile proliferation is allowing for a ton more of data to access and analyze. It is creating new ways to reach target audiences now that we know where they are (and when they are). Smart devices are allowing for radical new payment systems. And most importantly, they are dramatically impacting how people search, research and shop — both online and in person.
To help frame the opportunity, here are some key mobile and location-based statistics that all marketers should be aware of.
- Three Mobile Usage Models
- Mobile Device Adoption Rate
- Rise Of Unstructured Data.
- Location-Based Data
- Mobile Internet Usage
- Mobile Ad Engagement
- Location-Based Opportunity
- Demographic Targeting
- Location-Based Advertising
- Omni-Channel Advertising
While there are thousands of more statistics you can use to inform your mobile strategy and thinking, these are a few that should help. I strongly suggest visiting the sites of the sources I’ve referenced next to each statistic as there are lots of other useful data available at each.
