How Artificial Intelligence impacts the Future of Digital Marketing
The adoption of Artificial Intelligence (AI) influences the growth of many industries such as Healthcare, Fintech, Digital Marketing, Information Technology, Logistics, and supply chain, Agriculture, to name a few. Among the broad array of industries, AI is proving to be a real game-changer in the digital marketing sector.
Last year, Google Analytics rolled out the GA4 tag in addition to the UA (Universal Analytics) tag, based on machine learning technology. With this technology, the data can be manipulated over the website.
Considering that user behaviour and data analytics play an important role in digital marketing, leveraging AI will be the most efficient way to maximize business operations. Especially when you consider building strategies for SEO(Search Engine Optimization), PPC(Pay Per Click) and Social Media Marketing, Artificial Intelligence stands out as the trendy choice.
AI is the process of practising machines/ computer systems to mimic human intelligence. Although there is no guarantee for 100% perfection, it does get the operations done by making cognitive decisions based on its understanding of the huge data.
In addition to numerous benefits, AI technology provides businesses, especially digital marketers, with accurate results. This is the primary reason businesses implement AI.
Artificial Intelligence is often introduced in its bare name AI. So many don’t have any idea of its three tiers. AI can be split into three tiers as explained below,
Here are a few Statistics on how Artificial Intelligence helps businesses.
After the recent pandemic, people are rethinking their attitude towards digital adoption. The digital pathway has changed for the better from a company with hundreds of crores of turnover to a common shopkeeper looking for digital mediums to promote their businesses.
The adoption of Google My Business by the shopkeepers is an excellent example of how digital transformation has taken place in the past two years. Every industry has their own marketing channels.
As suggested earlier, AI has a huge part to play in the digital marketing sector. With its ability to make accurate results quickly, digital marketers are fervent to implement AI in their marketing strategies that include,
A recent survey revealed that 98% of iPhone users use AI based voice assistant “Siri” instead of the type & search. The survey also found that 96% of Android users use “Google Assistant” to search for places, products and other information on the Internet.
Based on the surveys that disclose the positive side of voice search, Google has recently given its green signal to optimizing websites in favour of voice searches. Many SEO services companies focus on building content that can be in favour of user intent.
Ashkar Gomez, Founder of7 Eagles – SEO Services Company in India, stated, “After the BERT update, Google used AI engineered NLP (Natural Language Programming) to understand the user intent and provide the search result in the query language (tone).”
As he states, Google now understands the human tone of voice with 95% accuracy, which ultimately helps Google Users get more specific information for all the voice search queries.
Also, it is important to note:: “The most commonly used voice search term is ‘near me’ which obviously has a very high search volume. But not to neglect, the term is easy to rank”.
In contrast to the traditional way of searching, search engines understand the intent and the contingency meaning of the query through the semantic search process. Whenever Google updates its Algorithms, there will be scope for SEO. Likewise, Google included semantic search implications in its recent updates,
All these suggest search engines employ Artificial Intelligence with the help of Machine Learning to understand billions of data in a second. Interestingly, search engines try to check certain parameters of the users before fetching the SERP(Search Engine Result Page) results.
