Want To Improve Digital Adoption? Harness The Data
Employees are overwhelmed, and it’s no wonder why. In the Futurum 2020 Digital Transformation Index, nearly 70 percent of organizations said they have had to completely rethink their operational models due to the global pandemic. New operational models bring new technology suites with lots of apps designed to guide the enterprise to success. The thing is, with so many new apps and technology suites to get used to, research shows 54 percent of employees are resisting the technology altogether. Rather than enhance employee productivity amid digital transformation, those new and fancy apps are actually making things worse.
Believe it or not, the average enterprise has over 200 apps in its tech stack at any given time. I say “any given time” because the two-year app turnover rate is a shocking 60 percent. Think for a moment how inefficient it is to completely retrain and retool your employees to use a new app, which may or not work better than the old app, every two years. One report of business execs showed 56% of respondents say their employees are learning at least three new digital touch points every year.
The trouble here is organizations invest in technology to make work easier for employees. It is the hope that these technologies can bring value to teams instead of diminish value. That’s why data is so important when making tech adoption decisions. It can help you understand which apps are helping your organization and employees, and which are just saddling them with unnecessary stress.
Unfortunately, many businesses fail to quantify how well employees are using the apps they’re investing in. That’s where a digital adoption platform (DAP) can help. A DAP might sound like just one more piece of technology that can burden employees, but if used correctly by leadership it can have the opposite effect.
A digital adoption platform is an automated, AI-driven interface that lives between your tech users and the entire ecosystem of tech solutions and apps that they interact with every day. Basically, the interface tracks which apps employees are actually using and how— how efficiently, how effectively, and how often. With this information, business leadership can determine which apps are serving the company well, which may require further employee training, and even which may be removed altogether. It’s a fully automated window into how intelligently you’re spending your IT dollars and where you need to allocate further budget for employee training.
In today’s business world where we are operating on razor thin margins with new technologies emerging constantly, this type of information is invaluable.
Friction within Assets, Departments, and the Organization
Still not fully convinced? Every piece of software or hardware that an organization uses brings its own set of friction points for users and admins across the organization. Many technology solutions are deployed to solve department-specific issues. A piece of MarTech will be very different than a piece of HR tech.
