12 Ways AI Is Transforming How Businesses Interact With Customers
Businesses across industries are increasingly using artificial intelligence in a variety of ways to improve their internal operations, from handling repetitive tasks to interpreting data to streamlining overall processes (and more). For many companies, however, the primary benefit of AI is its potential to help them better interact with customers.
Many consumers may think companies use AI simply for their own ends—for example, most of us are aware that AI plays a role in the ads we see online. However, many businesses leverage AI’s learning abilities to try to make interactions and transactions faster and easier for the customers they serve, thereby improving the overall customer experience. Here, 12 members of Forbes Technology Council share ways AI is transforming and improving businesses’ interactions with their customers.
AI can improve the customer experience by reducing “decision overload.” In this day and age of seemingly endless options and expectations of receiving gratification as quickly as possible, decision fatigue is a huge threat to every business. AI is being implemented to hyper-select your choices—sifting through thousands of options using its deep understanding of you as a consumer and reducing them to a manageable number. All of this is done in microseconds, behind the scenes. -Adrian Dunkley,StarApple
AI helps businesses detect anomalies. When something has changed in a customer’s environment, that change can be silently detected and flagged. The clearest example is credit card fraud alerts, but it is also important to recognize if a customer’s bill is increasing above their budget. This detection service provides confidence and an opportunity for the service provider to engage with the customer to discuss the alert. -Christopher Larkin,Concord Technologies
Preventive health is one of the key areas where AI is leveraged to understand lifestyle behaviors and their impact at an individual level. Through AI, health-focused organizations can provide personalized lifestyle recommendations to improve an individual’s behaviors and, thereby, their health. Using AI in preventive health will significantly reduce the burden on the healthcare industry. -Selva Pandian,DemandBlue
AI is making it easier to follow the “know-thy-customer” mantra, which is paramount today. It helps uncover customers’ sentiments and purchasing intent. Business leaders can leverage AI to score satisfaction and identify risk drivers throughout the buyer journey. This intelligence enables agent empowerment, proactive problem resolution and superior experience delivery. -Vasudeva Akula,VOZIQ AI
Artificial intelligence sounds futuristic to some customers, but AI, and more specifically machine learning, influences every component of a high-performing website. What feels like a super-relevant experience for the customer is curated by technology.
