Can Schools Use Big Data To Recruit New Students?

Colleges are constantly competing to acquire more student than their rival schools. In today’s world how do colleges do this? Colleges obviously select their classes based off of the most accomplished students, but how do they gain the interests of these students in the first place? Big Data has become an extremely useful tool in the college recruiting process.

Colleges rely on big data not only in recruiting athletes for scholarships to better their sports teams and in return receive more publicity and popularity, but also in finding responsible young adults with the best potential to succeed. There have been reports about colleges stalking the social media sites of prospective students to determine which students are most likely to make it to graduation and which students are predicted to drop out.;