Get a jump start on real-time analytics and insights
Imagine you are a business analyst in the marketing department of a bank. Your bank has just acquired the credit card business from another financial institution. It’s going to take a bit of time to get the acquired customer information file incorporated into the master data management (MDM) program, but you want to get a jump start on exploring the relationships these credit card holders have to the bank’s existing current customers.
Being able to understand these relationships would deliver business benefits such as cross-sell and upsell opportunities, as well as provide useful information to tools that could establish changes in risk exposure. The compliance manager will also want to ensure existing customers’ privacy preference information is used to determine how each customer of interest would prefer to be contacted, if at all. When thinking through the requests, you recognize that it would be beneficial for both the new and known customer information to be available to explore and analyze in the same system to get at these early insights.
Why should IT stand in the way?
Unlock the trusted information about your customers with MDM and empower your business analysts to search, explore and match with other data collections with governed freedom.
Traditionally, to make information available to your business users, it has meant a lot of involvement from the IT department to get the data needed to create simple reports or analytics to understand customers better.
The Entity Insight features in InfoSphere MDM provide business users more freedom to explore data that is available to them. Whether it is information curated from the MDM system or their own data sets, business users are empowered with secure access and the tools required to discover new insights.
They can combine, match, discover and explore relationships, as well as share the insights they have gleaned.
