Why ‘Big Data’ plays a big role in the world of digital marketing
“Without Big Data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway” — Geoffrey Moore, Author, Crossing The Chasm
“Big Data” is one of those massive megatrends that continues to gain attention along with the growing number of internet users and companies trying to convert this information into profits for their customers.
Like cryptocurrency, driverless cars, and artificial intelligence, these new technologies are taking us into uncharted territory.
In the case of Big Data, many B2B companies invest significant time and effort to collect massive amounts of data from websites to improve their decision-making capabilities.
But it’s anything but easy.
It’s an incredibly complex undertaking that’s only getting harder and harder to manage as the speed of business continues to accelerate, and the amount of data (hence, the Big in Big Data) gets bigger and bigger.
Plus gaps or undetected flaws can quickly weaken confidence and lead to poor results.
If your B2B company is using Big Data to try and gain a competitive edge, then you already know that the benefits already come with many problems.
It can be frustrating, challenging, and incredibly overwhelming.
But if you understand how to collect and analyze Big Data, you’ll be in a position to learn more about your prospects and customers and ultimately improve how you go to market.
According to McKinsey research, companies that make extensive use of customer analytics see a 126% profit improvement over their competitors.
That’s a substantial increase that shouldn’t be ignored.
Companies like DataTrue are in a unique position to help B2B companies improve their data collection, analysis and implementation.
They monitor “tags” on your website that collect data, letting you measure traffic and optimize your online marketing. And these solutions make it easy for marketers, developers, and agencies to add tags and collect even more data.
