10%
10% is a French cashback app that allows users to earn money on everyday grocery purchases by scanning and submitting receipts.
Profile
A mobile app that gives cashback on grocery purchases when users upload receipts.
10% is a French cashback app that allows users to earn money on everyday grocery purchases by scanning and submitting receipts. Founded in the early 2020s, the company has positioned itself as a simple, mobile-first solution for consumers looking to save on branded products from major manufacturers like Danone, Colgate, and Fleury Michon. The app detects eligible products automatically and accumulates cashback, which users can withdraw to their bank accounts once they reach €9.
Unlike traditional loyalty programs, 10% focuses exclusively on grocery purchases, partnering directly with consumer brands rather than retailers. The company has not disclosed funding rounds or revenue, but its model aligns with broader trends in digital loyalty programs, which are growing at an 11.1% CAGR in the U.S. market. What's notable now is how 10% avoids the complexity of points-based systems by offering straightforward cash rewards, though its reliance on manual receipt scanning may limit scalability compared to integrated payment solutions.
Who buys this
- Budget-conscious shoppers seeking savings on groceries
- Consumers loyal to specific food and household brands
- Mobile-savvy users who prefer cash over loyalty points
- Urban households with frequent grocery purchases
Strengths and what to watch
Strengths
- Direct partnerships with major brands like Danone and Colgate, ensuring broad product eligibility
- Simple cashback model without complex point systems or expiration rules
- Low €9 threshold for cash withdrawals, reducing friction for users
Watch for
- Reliance on manual receipt scanning, which may deter users compared to automated payment-linked solutions
- Limited public data on user growth or retention rates
- Potential brand concentration risk if key partners reduce cashback incentives
Key Information
- Founded
- 2020
Frequently Asked Questions
How does the 10% cashback app work?
10% is a mobile app that gives cashback on grocery purchases when users upload receipts. It automatically detects eligible products from partnered brands like Danone and Colgate. Users accumulate cashback and can withdraw to their bank account once they reach €9, with no complex point systems.
What brands work with the 10% cashback app?
10% partners directly with major consumer brands such as Danone, Colgate, and Fleury Michon. These partnerships ensure cashback eligibility for their products when users scan grocery receipts. The app focuses on branded items rather than retailer-specific promotions.
Is 10% better than traditional grocery loyalty programs?
10% differs by offering direct cash instead of points, with no expiration rules. While traditional programs often require store cards, 10% works across retailers for partnered brands. However, it requires manual receipt scanning rather than automatic payment linking.
How much cashback can I get with the 10% app?
The app gives percentage-based cashback on eligible grocery purchases from partnered brands. There's no public data on average earnings, but users can withdraw accumulated cashback once they reach the low €9 threshold, making rewards accessible for frequent shoppers.
What are the drawbacks of using 10% for cashback?
The main limitation is manual receipt scanning, which is less convenient than payment-linked solutions. The app also lacks public data on user growth. Some may find the brand-specific eligibility restrictive compared to retailer-wide loyalty programs.
Who should use the 10% cashback app?
Budget-conscious shoppers who frequently buy branded groceries benefit most. It's ideal for mobile-savvy users preferring cash over points. Urban households with regular grocery purchases can easily reach the €9 withdrawal threshold. Those loyal to partner brands get the most value.
Sources
- www.10pourcent.fr — Product description and brand partnerships
- www.linkedin.com — Market growth context for digital loyalty programs
- www.linkedin.com — Industry trend toward paid loyalty programs
- www.reuters.com — Broader loyalty program economics