10users
10users, operating under the brand Tentary, provides an all-in-one platform for creators to build online businesses, including digital shops, courses, and memberships.
Profile
An all-in-one platform for creators to sell digital products, courses, and memberships online.
10users, operating under the brand Tentary, provides an all-in-one platform for creators to build online businesses, including digital shops, courses, and memberships. Founded in Germany, the company has grown to serve over 65,000 creators, processing more than 1 million transactions across 100+ countries. Tentary's platform integrates landing page building, email marketing, and payment processing, targeting solo entrepreneurs and small businesses looking to monetize digital content.
The company emphasizes ease of use, with features like unlimited video uploads for courses, secure file downloads, and automated invoicing. Tentary's customer base includes influencers, coaches, and authors, such as Nadine (fasting & nutrition) and Quichotte (comedian), who leverage the platform to sell digital products directly to their audiences. While the company does not disclose revenue, its growth metrics—65 million marketing emails delivered and 1M+ transactions processed—suggest a robust operational scale. Tentary's recent focus on expanding its AI capabilities and consumption-based pricing models aligns with broader industry trends toward automation and scalability.
Who buys this
- Solo entrepreneurs and influencers monetizing their expertise
- Coaches and consultants offering digital services
- Authors and educators selling online courses
- Small businesses creating membership communities
- Content creators selling digital downloads (e.g., presets, ebooks)
Publicly disclosed clients
- Nadine (@die.fastentante)
- Quichotte (@quichotte_offiziell)
- Mara Herbinger (@maraherbinger)
- Vlada Koch (@vlada.kochh)
Strengths and what to watch
Strengths
- Integrated platform combining storefront, payments, and marketing tools
- Strong traction in the creator economy with 65,000+ users
- Global reach, serving customers in 100+ countries
Watch for
- Dependence on the creator economy, which can be volatile
- Competition from established platforms like Shopify and Teachable
- Limited public financial disclosures, making growth trajectory unclear
Key Information
- Founded
- 2003
- Headquarters
- Phoenix, Arizona
Frequently Asked Questions
What is 10users (Tentary) and what does it offer?
10users, operating as Tentary, is an all-in-one platform enabling creators to sell digital products, courses, and memberships. It integrates storefront building, payment processing, and marketing tools, serving 65,000+ users globally. The platform supports unlimited video uploads, secure downloads, and automated invoicing for streamlined digital business operations.
Who uses 10users to sell digital products?
10users serves solo entrepreneurs, influencers, coaches, and authors like Nadine (nutrition) and Quichotte (comedian). Its 65,000+ users include educators selling courses, consultants offering services, and creators monetizing downloads. The platform targets small businesses building membership communities or digital storefronts without technical complexity.
How does 10users compare to Shopify or Teachable?
10users focuses specifically on creators selling digital goods, unlike Shopify's broader e-commerce. Compared to Teachable's course-centric model, it adds membership and download features. Its integrated marketing tools and consumption-based pricing cater to creators needing all-in-one solutions rather than piecing together multiple platforms.
What are the key features of 10users' platform?
Key features include drag-and-drop storefronts, unlimited video hosting for courses, automated payment processing, and email marketing tools. The platform handles secure file delivery, membership gating, and invoicing. Recent AI enhancements aim to simplify content tagging and customer segmentation for creators managing diverse digital products.
How successful is 10users in the creator economy?
With 65,000+ creators and 1M+ transactions across 100+ countries, 10users shows strong traction. Clients like Nadine and Quichotte demonstrate niche authority adoption. However, reliance on the volatile creator economy and competition from funded rivals like Kajabi present ongoing challenges despite its 65M+ emails delivered metric.
Does 10users support membership site creation?
Yes, 10users provides tools to gate content, manage recurring subscriptions, and deliver exclusive materials to members. Its platform combines these with course hosting and digital storefronts, allowing creators like Mara Herbinger to monetize communities alongside standalone products through a unified dashboard and payment system.
Sources
- 10users.com — Product offerings and customer testimonials
- techcrunch.com — Context on fintech and digital platform growth
- www.linkedin.com — Example of enterprise software deployment (contrast)
- www.linkedin.com — Market dynamics for niche SaaS adoption