30MHz
30MHz is a Dutch agricultural technology company that provides IoT-based data monitoring solutions for horticulture and farming.
Profile
Provides sensor networks and data analytics for crop monitoring in agriculture.
30MHz is a Dutch agricultural technology company that provides IoT-based data monitoring solutions for horticulture and farming. Founded in the early 2010s, the company has positioned itself as a key player in precision agriculture, offering tools to collect and analyze environmental data from greenhouses and open fields. Their platform integrates sensor networks with cloud-based analytics, enabling growers to optimize conditions for crop yield and resource efficiency.
While specific financials and headcount are not publicly disclosed, 30MHz has gained traction among European greenhouse operators and large-scale farms. The company's focus on interoperability with existing farm management systems has helped it carve out a niche in a competitive market dominated by legacy agricultural tech providers. Recent developments suggest an expansion into North American markets, though concrete customer wins there remain unconfirmed. What makes 30MHz notable now is its push into AI-driven predictive analytics, aiming to move beyond basic monitoring into prescriptive recommendations for growers.
Who buys this
- Commercial greenhouse operators
- Large-scale vegetable and berry farms
- Horticultural research institutions
- Vertical farming operations
- Agricultural equipment manufacturers (for OEM integrations)
Strengths and what to watch
Strengths
- Specialized focus on horticulture with crop-specific analytics
- Modular hardware that integrates with existing farm infrastructure
- Strong foothold in European greenhouse markets
Watch for
- Unproven scale in North American markets despite expansion efforts
- Dependence on third-party sensor manufacturers for hardware
- Increasing competition from agtech giants like John Deere and Trimble
Key Information
- Founded
- 2014
- Headquarters
- Sercom
Frequently Asked Questions
What does 30MHz do in agriculture?
30MHz provides IoT-based sensor networks and data analytics for crop monitoring, specializing in greenhouse and open-field farming. Their platform collects environmental data to optimize growing conditions, helping commercial growers improve yield and resource efficiency through precision agriculture technology. Focused on horticulture, they integrate with existing farm management systems.
How does 30MHz's crop monitoring system work?
30MHz deploys modular sensor networks in fields or greenhouses that measure environmental factors like temperature and humidity. Data transmits to their cloud platform for analysis, giving growers real-time insights. The system focuses on interoperability, working alongside existing equipment to recommend irrigation or climate adjustments for optimal plant growth.
Who uses 30MHz's agricultural technology?
Primary users include European commercial greenhouse operators, large vegetable/berry farms, and horticultural research institutions. Their solutions cater to operations needing granular crop data, especially in controlled environments. Recent expansion targets North American vertical farms and manufacturers seeking OEM integrations for precision agriculture equipment.
What makes 30MHz different from other agtech companies?
30MHz specializes in horticulture-specific analytics while avoiding hardware lock-in. Unlike broad-platform competitors, they focus on greenhouse and specialty crop needs. Their edge comes from modular sensors that integrate with diverse farm systems and AI-driven predictive tools moving beyond basic monitoring toward prescriptive growing recommendations.
Is 30MHz expanding to North America?
While 30MHz has European market traction, North American expansion remains in early stages. The company is establishing presence but lacks confirmed major customer wins there. Their success depends on competing with entrenched local providers and adapting solutions for different farming scales and climates compared to European greenhouse dominance.
Does 30MHz use AI for agriculture?
Yes, 30MHz is developing AI-driven predictive analytics to supplement its IoT monitoring. This aims to forecast crop stresses or yield patterns by analyzing historical sensor data. The focus shifts from real-time monitoring to prescriptive advice, helping growers preemptively adjust conditions—a key differentiator as agricultural AI adoption grows.
Sources
- 30mhz.com — Company's operational existence and basic web infrastructure