360&1
360&1 is a French technology company founded in the late 2010s, specializing in digital tools for the hospitality industry.
Profile
Provides digital tools to help hotels increase direct bookings and reduce reliance on third-party platforms.
360&1 is a French technology company founded in the late 2010s, specializing in digital tools for the hospitality industry. The company focuses on helping independent hotels and hotel chains regain control over their digital presence and direct bookings, competing against Online Travel Agencies (OTAs) like Booking.com and Expedia. Their flagship product, FindThePax, is an all-in-one platform offering web analytics, brand monitoring, and price optimization tools.
The company operates on a performance-based pricing model, charging commissions as low as 9.5% on revenue generated through their campaigns, undercutting traditional OTAs which typically charge 15% or more. 360&1 has been recognized in industry rankings, including the FW500 list of top French tech companies, where it ranked 259th in 2019. The company's recent focus has been on combating 'brandjacking' by OTAs, where hotels lose margin due to third-party platforms dominating their brand visibility. Their solutions are currently deployed across 12 countries, primarily in Europe. While the company has not disclosed recent revenue figures or funding rounds, its value proposition resonates with independent hoteliers seeking to reduce OTA dependence.
Who buys this
- Independent hotels
- Boutique hotel chains
- Hospitality groups managing multiple properties
- Hoteliers seeking to optimize pricing strategies
- Properties aiming to improve brand control online
Strengths and what to watch
Strengths
- Performance-based pricing model undercuts traditional OTA commissions
- Comprehensive suite of tools covering analytics, brand monitoring, and pricing
- Proven traction with recognition in industry rankings like FW500
Watch for
- Limited public financial disclosures make growth trajectory unclear
- Heavy reliance on hospitality sector makes business vulnerable to travel industry downturns
- No recent funding announcements or expansion news since 2019 ranking
Key Information
- Founded
- 2010
Frequently Asked Questions
What is 360&1 and how does it help hotels?
360&1 provides digital tools to help hotels increase direct bookings and reduce reliance on third-party platforms. Their FindThePax platform offers web analytics, brand monitoring, and price optimization, helping hotels compete against OTAs while paying lower commissions (9.5%) than traditional platforms (15%+).
How does 360&1's pricing compare to Booking.com?
360&1 charges 9.5% commission on generated revenue, significantly undercutting OTAs like Booking.com that typically charge 15% or more. Their performance-based model helps hotels retain more profit from direct bookings while accessing similar digital tools for customer acquisition.
What tools does FindThePax offer for hotels?
FindThePax provides an all-in-one suite including web analytics to track performance, brand monitoring to combat OTA brandjacking, and price optimization tools. These help hotels manage their digital presence while reducing dependency on third-party booking platforms.
How does 360&1 protect hotels from brandjacking?
The platform monitors how OTAs display hotel brands online, preventing unauthorized use of trademarks and brand assets. This ensures hotels maintain control over their online identity and direct booking channels, reducing OTA-driven margin erosion.
Where is 360&1 available for hoteliers?
Currently operational in 12 European countries, 360&1 primarily serves independent hotels and boutique chains. Their solutions are tailored for properties seeking to optimize direct bookings while navigating local OTA competition.
Has 360&1 received any industry recognition?
Yes, the company was ranked 259th in France's FW500 list of top tech companies in 2019. This recognition highlights their traction in developing competitive digital tools for the hospitality sector.
Sources
- www.360and1.com — FindThePax product description and capabilities
- www.360and1.com — Commission-based pricing model details
- www.360and1.com — Company ranking in FW500 list
- www.360and1.com — Focus on combating brandjacking by OTAs