Adjust
Adjust, founded in 2012 and headquartered in Berlin, Germany, is a mobile measurement and analytics company that provides tools for app marketers to track and optimize user acquisition campaigns.
Profile
Adjust provides tools for app marketers to measure and optimize user acquisition campaigns.
Adjust, founded in 2012 and headquartered in Berlin, Germany, is a mobile measurement and analytics company that provides tools for app marketers to track and optimize user acquisition campaigns. The company initially gained traction by offering precise attribution tracking, helping marketers understand which campaigns drive app installs and user engagement. Over time, Adjust expanded its product suite to include fraud prevention, deep linking, and AI-driven analytics.
In 2021, Adjust was acquired by AppLovin for $1 billion, a move that integrated Adjust’s measurement capabilities with AppLovin’s ad tech platform. Adjust’s customer base spans industries such as gaming, e-commerce, finance, and media, with notable clients including Adidas, SoundCloud, and N26. The company has consistently emphasized its commitment to data privacy, aligning with GDPR and other global regulations.
Adjust’s financial trajectory has been strong, with reported revenues exceeding $100 million annually prior to its acquisition. Recent developments include the launch of Adjust MCP, a tool designed to integrate Adjust’s data into AI workflows, and Adjust Growth Copilot, an AI-powered assistant for marketers. Adjust continues to focus on innovation in AI and automation, aiming to reduce manual reporting and enhance decision-making for its clients.
Products by Adjust
Who buys this
- Mobile app developers
- E-commerce platforms
- Gaming companies
- Financial services apps
- Media and entertainment companies
Publicly disclosed clients
- Adidas
- SoundCloud
- N26
Strengths and what to watch
Strengths
- Strong focus on data privacy and compliance with global regulations
- Comprehensive suite of tools for attribution, fraud prevention, and analytics
- Integration with AppLovin’s ad tech platform post-acquisition
Watch for
- Potential challenges in maintaining independence post-AppLovin acquisition
- Increasing competition in the mobile measurement space
- Regulatory changes impacting data tracking and privacy
Key Information
- Founded
- 2012
- Headquarters
- Berlin, Germany
Frequently Asked Questions
What does Adjust do for app marketers?
Adjust provides mobile attribution and analytics tools to measure app installs, user engagement, and campaign performance. Founded in 2012, it helps marketers optimize acquisition strategies with features like fraud prevention and AI-driven insights. Notable clients include Adidas and SoundCloud.
How does Adjust track which campaigns drive app installs?
Adjust uses precise attribution tracking to link installs to specific marketing campaigns. Its technology identifies the source of each user, whether from ads, organic search, or referrals, enabling marketers to measure ROI and optimize spending. The system works across platforms and devices.
What makes Adjust different from other mobile attribution tools?
Adjust combines attribution with built-in fraud prevention and AI analytics. Its 2021 acquisition by AppLovin added ad tech integration, while maintaining strong GDPR compliance. Unique offerings include Adjust MCP for AI workflows and Growth Copilot for automated insights.
Does Adjust help with mobile ad fraud prevention?
Yes, Adjust includes fraud prevention tools that detect invalid traffic and fake installs. Its systems analyze patterns to block fraudulent activity in real-time, protecting marketing budgets. This complements its core attribution services for comprehensive campaign protection.
What industries use Adjust's platform?
Adjust serves gaming, e-commerce, finance, and media companies needing app user analytics. Clients range from brands like Adidas to fintechs like N26. The platform adapts to vertical-specific needs for attribution, engagement tracking, and compliance.
How is Adjust using AI in its analytics?
Adjust employs AI through features like Growth Copilot, which automates insights for marketers, and MCP for integrating data into AI workflows. These tools reduce manual reporting while improving campaign optimization and predictive capabilities.
Sources
- www.adjust.com — Overview of Adjust’s products and services
- techcrunch.com — Details of Adjust’s acquisition by AppLovin
- www.adjust.com — Information on Adjust’s attribution and optimization tools
- www.adjust.com — Details on Adjust’s fraud prevention capabilities