Airbridge
Airbridge is a mobile attribution and marketing analytics platform that helps businesses track and optimize their ad spend across channels.
Profile
Tracks which ads drive actual revenue rather than just app installs.
Airbridge is a mobile attribution and marketing analytics platform that helps businesses track and optimize their ad spend across channels. Founded in Seoul, the company has positioned itself as one of only seven official mobile attribution partners for major ad networks like Google Ads, Meta, TikTok, and Apple Ads. Its technology focuses on deep linking to recover wasted ad spend by directing users to precise in-app screens even before installation.
The platform serves primarily mobile-first companies, particularly in e-commerce, gaming, and subscription services, with a strong presence in Asia-Pacific markets. Airbridge's case studies highlight clients achieving measurable improvements in metrics like ROAS, retention, and conversion rates, though specific financials or funding rounds are not publicly disclosed in recent sources. The company differentiates through direct integrations with ad networks and a focus on cross-platform measurement, but faces competition from established players like AppsFlyer and Adjust in the crowded mobile attribution space.
Who buys this
- Mobile gaming companies optimizing user acquisition
- E-commerce apps measuring campaign performance
- Subscription services tracking lifetime value
- Growth teams at venture-backed startups
- Performance marketers in APAC markets
Publicly disclosed clients
- Wasabi
- Loyal
- Galaxy Play
- Fizz
- Rooster Games
- Planfit
- Monkey
Strengths and what to watch
Strengths
- Official partner status with Google, Meta, TikTok and Apple Ads
- Deep linking technology that preserves attribution across install flows
- Case studies showing 15-40% improvements in key metrics like ROAS and retention
Watch for
- Intense competition from legacy mobile measurement providers
- Reliance on platform partnerships that could change terms
- Limited public data on financial sustainability or growth trajectory
Key Information
- Founded
- 2015
- Headquarters
- Seoul
Frequently Asked Questions
What is Airbridge and what does it do?
Airbridge is a mobile attribution platform that helps businesses track which ads drive revenue, not just app installs. It optimizes ad spend across channels using deep linking technology and partners with major networks like Google Ads and Meta. The tool focuses on measurable metrics like ROAS and retention for mobile-first companies.
How does Airbridge's deep linking technology work?
Airbridge's deep linking directs users to specific in-app screens even before installation, preserving attribution across the user journey. This recovers wasted ad spend by maintaining campaign context through the install flow. The technology integrates directly with platforms like TikTok and Apple Ads for accurate performance measurement.
Which industries benefit most from Airbridge?
Airbridge primarily serves mobile gaming companies, e-commerce apps, and subscription services needing precise attribution. Case studies highlight clients in these sectors achieving 15-40% improvements in ROAS and retention. The platform has strong adoption among growth teams at APAC-based venture-backed startups optimizing user acquisition costs.
Is Airbridge an official partner with major ad networks?
Yes, Airbridge is one of only seven official mobile attribution partners for Google Ads, Meta, TikTok, and Apple Ads. This status enables direct integrations for accurate campaign measurement. Partner relationships help clients avoid platform-specific attribution discrepancies common in third-party tools.
How does Airbridge compare to AppsFlyer or Adjust?
Airbridge differentiates with APAC market focus and deep linking capabilities, while competing with established players like AppsFlyer on cross-platform measurement. Case studies emphasize ROAS improvements, but the platform faces challenges in competing against legacy providers with broader global footprints and more public client references.
Can Airbridge track revenue beyond app installs?
Yes, Airbridge specializes in tracking post-install revenue events like purchases or subscriptions, not just installs. This helps marketers understand true campaign ROI. The platform attributes revenue to specific ad sources across channels, enabling optimization toward higher-value users rather than vanity metrics.
Sources
- www.airbridge.io — Customer case studies and product capabilities
- www.airbridge.io — Product positioning and partner network claims
- www.prnewswire.com — Context on naming conventions (unrelated Air Bridge Iraq mention)
- www.sec.gov — Background on unrelated corporate naming