Alteryx
Alteryx is a data and analytics platform founded in 1997 as SRC LLC by Dean Stoecker, Olivia Duane Adams, and Ned Harding, rebranding to Alteryx in 2010.
Profile
A data preparation and analytics platform that automates workflows to connect, clean, and govern data for AI applications.
Alteryx is a data and analytics platform founded in 1997 as SRC LLC by Dean Stoecker, Olivia Duane Adams, and Ned Harding, rebranding to Alteryx in 2010. The company went public on the NYSE in March 2017 at $14 per share, raising $126 million, and achieved revenue of $970 million by 2023 before being acquired by Clearlake Capital and Insight Partners in December 2023 for $4.4 billion—a 59 percent premium to the stock's September price. The acquisition closed on March 19, 2024, returning the company to private ownership.
Under new CEO Andy MacMillan, appointed in December 2024, Alteryx has pivoted toward what it calls the "AI Data Clearinghouse," positioning itself as a governance-focused platform that prepares clean, auditable data for AI applications and agents. In May 2025, the company unveiled Alteryx One, a unified platform consolidating data preparation, analytics, and AI orchestration with workflow governance at its core. The platform serves over 8,000 customers across financial services, retail, manufacturing, and healthcare, including Bank of America, Siemens Energy, Nielsen, and McLaren Racing.
Alteryx's recent product roadmap emphasizes agentic AI through Agent Studio—which converts data workflows into autonomous agents—and the Alteryx One MCP Server for secure third-party integrations. With 25+ years in data and analytics, the company operates through 400+ partners and automates 380 million+ workflows annually. The private equity backing and MacMillan's executive team, which includes Nali Giliana as Chief Strategy Officer and newly appointed CTO Arvind Krishnan, signal a focus on scaling AI data governance as a competitive wedge against pure ETL vendors and LLM-first data platforms.
Who buys this
- Financial services firms automating regulatory testing and compliance workflows
- Manufacturers and supply chain operations managing real-time data analytics
- Retailers and e-commerce optimizing inventory and customer analytics
- Enterprise data teams seeking low-code workflow automation without hand-coding
- Organizations preparing data governance and compliance controls for AI deployments
Publicly disclosed clients
- Bank of America
- Siemens Energy
- Nielsen
- McLaren Racing
Strengths and what to watch
Strengths
- Established 25-year track record in data preparation with installed base across 50%+ of Global 2000
- Unified platform combining data preparation, analytics, and AI orchestration with native governance and auditability
- Active community with 750,000+ members and analyst leadership (Gartner, Forrester, IDC) across data integration and augmented analytics
Watch for
- Private equity ownership since March 2024 raises questions about roadmap stability and partner ecosystem investment post-acquisition
- Customer churn risk from post-acquisition leadership turnover—entire C-suite replaced between December 2023 and mid-2025, with some Gartner reviews citing loss of key technical staff
- Competitive pressure from cloud-native data platforms (Snowflake, dbt, Fivetran) and generalist AI agents; AI Data Clearinghouse positioning is unproven at scale
Recent moves
- 1y ago Alteryx Copilot reaches general availability with new Agent Studio enabling autonomous workflow agents
- 1y ago Alteryx names Arvind Krishnan as Chief Technology Officer to lead Alteryx One and AI Data Clearinghouse innovation
- 1y ago Alteryx Insider—June 2025: AI Data Clearinghouse adoption, flexible Magic Reports layouts, agentic AI webinars
Key Information
- Industry
- Data Analyst Platforms
- Founded
- 2010
- Employees
- 2304
- Headquarters
- Irvine
- Country
- United States
Frequently Asked Questions
What is Alteryx?
Alteryx is a data preparation and analytics platform founded in 1997 that automates workflows to connect, clean, and govern data for AI applications. The company, now privately held since March 2024, serves over 8,000 customers including Bank of America and Siemens Energy.
What does Alteryx One do?
Alteryx One is a unified platform launched in May 2025 that consolidates data preparation, analytics, and AI orchestration with governance at its core. It enables organizations to prepare clean, auditable data for AI applications while maintaining compliance and control across workflows.
Who uses Alteryx?
Alteryx serves financial services, manufacturers, retailers, and enterprise data teams automating workflows. Notable customers include Bank of America, Siemens Energy, Nielsen, and McLaren Racing. The platform automates 380 million+ workflows annually for over 8,000 customers seeking low-code data automation without coding.
What is the Alteryx AI Data Clearinghouse?
The Alteryx AI Data Clearinghouse is a governance-focused positioning introduced under CEO Andy MacMillan. It prepares clean, auditable data for AI applications and agents. This differentiates Alteryx from pure ETL vendors and LLM-first data platforms through centralized AI data governance.
What is Alteryx Agent Studio?
Alteryx Agent Studio is a recent feature that converts data workflows into autonomous agents. It enables organizations to automate complex data operations without manual intervention. The tool represents Alteryx's pivot toward agentic AI, allowing agents to handle data preparation and analytics tasks.
How does Alteryx compare to other data platforms?
Alteryx competes with cloud-native platforms like Snowflake and dbt, plus generalist AI agents. Its strength is a 25-year track record and installed base across more than half of Global 2000 companies. Unified governance and the AI Data Clearinghouse positioning are key differentiators.
How Alteryx compares
Direct head-to-head against 3 competitors. Picked by 7wData.
Alteryx
- Positioning
- A data preparation and analytics platform that automates workflows to connect, clean, and govern data for AI applications.
- Customer segments
- Financial services firms automating regulatory testing and compliance workflows
- Strengths
- Established 25-year track record in data preparation with installed base across 50%+ of Global 2000
- Watch for
- Private equity ownership since March 2024 raises questions about roadmap stability and partner ecosystem investment post-acquisition
- Recent moves
- Alteryx Insider—June 2025: AI Data Clearinghouse adoption, flexible Magic Reports layouts, agentic AI webinars
Dataiku
- Positioning
- Gartner DSML Leader four consecutive years; enterprise AI orchestration platform bridging experimentation and production deployment across multi-cloud infrastructure.
- Customer segments
- Large enterprises in financial services, pharma, retail, and manufacturing. Buyer spans data scientists, engineers, and business analysts with internal data teams.
- Strengths
- Unified no-code-to-full-code collaborative workspace with governance and explainability across multi-cloud, in a single control plane.
- Watch for
- Licensing starts around $3K/month and scales to six figures; no mid-market tier drives budget barrier complaints on Gartner Peer Insights.
- Recent moves
- July 2025: Dataiku 14 released, adding third-party Python agent tools, unified monitoring alerts, and agentic AI capabilities.
Informatica
- Positioning
- Gartner January 2025 Magic Quadrant Leader for Data and Analytics Governance, ranked highest on both Vision and Execution axes.
- Customer segments
- Large enterprises in multi-cloud or hybrid environments; 59% of IDMC users are enterprise buyers requiring unified data management.
- Strengths
- IDMC bundles data integration, quality, governance, MDM, and iPaaS on one cloud-native platform with CLAIRE AI metadata intelligence.
- Watch for
- IPU consumption model is opaque; customers report burning allocations faster than projected, with no public list prices and complex licensing.
- Recent moves
- May 2025: Salesforce announced definitive agreement to acquire Informatica for approximately $8 billion cash at $25 per share.
KNIME
- Positioning
- Gartner-positioned low-code data science and ML platform; known for open-source visual workflow building without coding requirements.
- Customer segments
- Large enterprises in finance, pharma, and manufacturing; data scientists and business analysts; also higher education and research institutions.
- Strengths
- Visual workflow builder with 300+ connectors enabling end-to-end data science without writing code, from prep through MLOps deployment.
- Watch for
- Performance degrades sharply on datasets above 1GB, causing crashes and excessive CPU/RAM use; recurring blocker cited by enterprise users.
- Recent moves
- January 2026: Trevor Kaufman appointed CEO, replacing founder Michael Berthold who had led the company since its founding.
Sources
- www.alteryx.com — Company mission, customer base (8,000+), products, analyst recognition, customer case studies
- techcrunch.com — IPO details: March 24, 2017 at $14 per share, $126M raised, $1.26B valuation, customer names (Ford, Nike, Southwest Airlines, Tesco)
- www.prnewswire.com — Acquisition announcement: December 18, 2023, $4.4B deal, $48.25 per share, 59% premium to September 5, 2023 price
- www.nasdaq.com — Acquisition completion: March 19, 2024, Clearlake Capital and Insight Partners, delisting from NYSE
- www.prnewswire.com — CEO appointment: Andy MacMillan in December 2024, prior experience at UserTesting, Act-On Software, Salesforce, Oracle
- www.prnewswire.com — AI Data Clearinghouse vision, Alteryx One platform launch May 14, 2025, governance-focused positioning