Amperity

Customer Data Platforms

Amperity is a Seattle-based customer data cloud founded in 2016 by Kabir Shahani and Derek Slager.

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AI-powered customer data platform that unifies fragmented customer information, resolves identities, and activates insights across marketing and business channels.

Amperity is a Seattle-based customer data cloud founded in 2016 by Kabir Shahani and Derek Slager. The platform unifies fragmented customer data from disparate sources using patented AI and machine learning methods, resolving identities and enabling real-time personalization at enterprise scale. The company has raised $187 million across four rounds, achieving unicorn status in July 2021 with a $100 million Series D led by HighSage Ventures at a $1 billion valuation.

As of 2024, Amperity serves over 400 global enterprise customers with $45 million in annual recurring revenue and 318 employees. The platform integrates with 200+ data sources and lakehouse platforms including Databricks, Snowflake, and BigQuery, enabling brands like Alaska Airlines, Wyndham Hotels, Virgin Atlantic, and Brooks Running to unify customer 360 views. In 2024 and early 2025, the company navigated leadership transitions—founder and CEO Kabir Shahani departed, followed by interim CEO Chris Jones; Tony Alika Owens, a 20-year enterprise software veteran from Salesforce and LivePerson, was appointed permanent CEO in November 2024.

The company conducted multiple workforce reductions in 2024 (roughly 20 employees in January, followed by a 13% reduction). In late 2025, Amperity shipped Real-Time Profiles (October), enabling millisecond-latency profile updates, and Chuck Data (June), an AI agent for customer data engineering in Databricks. Customer wins in 2025 included M&T Bank and the Seattle Mariners, signaling expansion beyond retail and hospitality into financial services and sports.

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Who buys this

  • Large retailers and fashion brands (DICK'S Sporting Goods, Brooks Running)
  • Hospitality and travel (Alaska Airlines, Virgin Atlantic, Wyndham Hotels, hotels and airlines via industry solutions)
  • Financial services (BECU, M&T Bank)
  • Loyalty and consumer brands (Starbucks, Gap Inc, Nordstrom)

Publicly disclosed clients

  • Alaska Airlines
  • Wyndham Hotels & Resorts
  • Brooks Running
  • Virgin Atlantic
  • BECU (Boeing Employees Credit Union)
  • M&T Bank
  • Seattle Mariners

Strengths and what to watch

Strengths

  • Patented probabilistic and deterministic identity resolution trained on billions of data points across 400+ enterprises, setting an industry standard
  • Real-time profile updates (sub-millisecond latency) combined with AI-driven segmentation and journey orchestration, enabling in-session personalization
  • Deep integrations with modern data stacks (Snowflake, Databricks, BigQuery) and 200+ activation destinations, reducing manual engineering work

Watch for

  • Executive instability: three CEOs in roughly two years (Padgett, interim Jones, now Owens) signals ongoing strategic uncertainty; Owens' tenure as stabilizing force remains unproven
  • Multiple 2024 workforce reductions (5% in January, 13% later) amid $45M ARR suggests pressure to improve unit economics or concerns about growth rate
  • Customer concentration risk: $45M ARR across 400 customers suggests ~$112K average contract value, but platform's high enterprise mix (Starbucks, Gap, Wyndham) may create revenue concentration among a handful of marquee accounts

Recent moves

Key Information

Industry
Customer Data Platforms
Founded
2016
Employees
300
Headquarters
Seattle
Country
United States

Frequently Asked Questions

What is Amperity?

Amperity is an AI-powered customer data platform founded in 2016 that unifies fragmented customer information from multiple sources. It resolves customer identities using patented AI and machine learning, enabling enterprises to create unified customer 360 views and activate personalized experiences across marketing channels.

Who founded Amperity and when?

Kabir Shahani and Derek Slager founded Amperity in Seattle in 2016. The company achieved unicorn status in July 2021 with a $1 billion valuation during its Series D funding round, raising a total of $187 million across four investment rounds.

Who uses Amperity?

Over 400 global enterprise customers use Amperity, including Alaska Airlines, Wyndham Hotels, Virgin Atlantic, Brooks Running, BECU, M&T Bank, and the Seattle Mariners. Customer segments span large retailers, hospitality and travel companies, financial services firms, and consumer loyalty brands seeking unified customer data.

What is Amperity's identity resolution technology?

Amperity uses patented probabilistic and deterministic identity resolution trained on billions of data points across 400+ enterprise customers. This proprietary AI and machine learning approach resolves fragmented customer records into unified identities, setting an industry standard for accuracy and enabling real-time personalization.

What are Amperity's Real-Time Profiles?

Real-Time Profiles is Amperity's feature that enables millisecond-latency customer profile updates, shipped in October 2025. It powers in-session personalization by combining real-time profile updates with AI-driven segmentation and journey orchestration, allowing enterprises to personalize customer experiences instantly during active interactions.

What is Chuck Data from Amperity?

Chuck Data is an AI agent launched by Amperity in June 2025 for customer data engineering within Databricks. It automates data engineering tasks for customer data platforms, reducing manual engineering work and enabling data teams to build and maintain customer unified records more efficiently.

How Amperity compares

Direct head-to-head against 3 competitors. Picked by 7wData.

This company

Amperity

Positioning
AI-powered customer data platform that unifies fragmented customer information, resolves identities, and activates insights across marketing and business channels.
Customer segments
Large retailers and fashion brands (DICK'S Sporting Goods, Brooks Running)
Strengths
Patented probabilistic and deterministic identity resolution trained on billions of data points across 400+ enterprises, setting an industry standard
Watch for
Executive instability: three CEOs in roughly two years (Padgett, interim Jones, now Owens) signals ongoing strategic uncertainty; Owens' tenure as stabilizing force remains unproven
Recent moves
Amperity partners with Seattle Mariners to power fan engagement platform

Treasure AI

Positioning
Enterprise CDP vendor rebranded April 2026 as an agentic experience platform; targets retail, automotive, CPG, media, and financial services marketers.
Customer segments
Enterprise CMOs and marketing operations teams in retail, automotive, media, financial services, and CPG; global deployments at scale.
Strengths
Hybrid CDP architecture combining native in-platform activation with zero-copy cloud warehouse workflows on Snowflake, Databricks, and BigQuery.
Watch for
April 2026 rebrand to agentic platform introduces positioning uncertainty for buyers evaluating a proven, stable CDP solution.
Recent moves
Rebranded from Treasure Data to Treasure AI and launched Marketing Super Agent, January 2026, pivoting from CDP to agentic platform.

Rokt mParticle

Positioning
Real-time event collection and orchestration CDP, acquired by e-commerce network Rokt January 2025, now positioned as a hybrid CDP.
Customer segments
Enterprise digital-first and mobile-led brands; buyers include data engineers and growth marketers in retail, media, and fintech.
Strengths
Mobile-native real-time event collection with sub-second data quality enforcement and 300-plus integrations, standard for app-first omnichannel brands.
Watch for
Rokt acquisition January 2025 raises documented concerns about roadmap independence as CDP priorities compete with Rokt e-commerce transaction focus.
Recent moves
Acquired by Rokt for $300 million, January 2025; launched Hybrid CDP on Snowflake AI Data Cloud, October 2025.

Twilio Segment

Positioning
Developer-first CDP with composable architecture and broad API connectivity; embedded within Twilio's combined communications and data platform.
Customer segments
Growth-stage and enterprise digital businesses; buyers include data engineers, marketing operations teams, and CDO offices at B2C brands.
Strengths
400-plus pre-built connectors and event-streaming API coverage; the default first-party data collection layer for developer-led organizations.
Watch for
June 2025 Twilio restructuring placed Segment in a separate business unit, creating documented buyer uncertainty about sustained CDP investment.
Recent moves
June 2025 Twilio reorganization split the company into two units, placing Segment in a distinct Data and Applications division.

Sources

  1. amperity.com — Company overview, product capabilities, customer list, security certifications
  2. getlatka.com — $45M ARR, $1B valuation, 400 customers, funding history, employee count (318), average contract value
  3. amperity.com — Tony Alika Owens appointed CEO November 2024, background from Salesforce/LivePerson, leadership context
  4. amperity.com — Founders Kabir Shahani and Derek Slager, founding year 2016, company origin story
  5. techcrunch.com — $100M Series D in July 2021, $1B valuation, Series D investors (HighSage, Tiger Global, Declaration Partners, Madrona, Madera)
  6. amperity.com — Real-Time Profiles fall 2025 announcement, product innovations, AI Segments feature, infrastructure expansions
  7. www.businesswire.com — Chuck Data AI agent launch June 2025, capabilities, pricing tiers