AppsFlyer

AppsFlyer, founded in 2011, is a mobile marketing attribution and analytics platform that helps advertisers measure the effectiveness of their campaigns.

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AppsFlyer provides tools for marketers to measure and optimize their advertising campaigns across mobile and digital platforms.

AppsFlyer, founded in 2011, is a mobile marketing attribution and analytics platform that helps advertisers measure the effectiveness of their campaigns. Initially focused on mobile ad attribution, the company has expanded its offerings to include fraud prevention, data collaboration, and creative optimization. With nearly 100,000 active mobile apps on its platform, AppsFlyer serves a diverse range of industries, including gaming, retail, and entertainment.

The company has raised significant funding, including a $210 million Series D round led by General Atlantic in 2020, and has been recognized for its competitive strategies in the Asia-Pacific region. AppsFlyer's solutions are trusted by major brands such as TikTok, Netflix, and Burger King, and it has been named one of America's Greatest Workplaces for Trust in 2026. The company continues to evolve its product portfolio, focusing on AI-driven insights and privacy-preserving technologies to meet the needs of marketers in a rapidly changing digital landscape.

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Who buys this

  • Mobile app developers
  • Digital marketers
  • Retail brands
  • Gaming companies
  • Entertainment platforms

Publicly disclosed clients

  • TikTok
  • Netflix
  • Burger King
  • Pepsi
  • Carrefour

Strengths and what to watch

Strengths

  • Trusted by major brands and Fortune 500 companies
  • Comprehensive suite of AI-driven marketing tools
  • Strong focus on privacy-preserving technologies

Watch for

  • High dependency on mobile app economy
  • Competition from other attribution platforms
  • Potential challenges in adapting to new privacy regulations

Recent moves

Key Information

Founded
2011
Employees
1500
Headquarters
Herzliya
Country
United States

Frequently Asked Questions

What does AppsFlyer do?

AppsFlyer provides mobile marketing attribution and analytics tools, helping advertisers measure campaign effectiveness across digital platforms. Founded in 2011, it offers fraud prevention, data collaboration, and creative optimization solutions. The platform serves 100,000+ mobile apps, with clients including TikTok, Netflix, and Burger King.

Which industries use AppsFlyer?

AppsFlyer serves gaming, retail, and entertainment sectors primarily. Its platform helps mobile app developers, digital marketers, and brands optimize advertising. Notable clients span diverse verticals including TikTok (social media), Netflix (streaming), Burger King (QSR), and Carrefour (retail), demonstrating cross-industry applicability.

How does AppsFlyer prevent ad fraud?

AppsFlyer integrates fraud prevention within its attribution platform, using AI to detect invalid traffic. The system analyzes install patterns and engagement metrics to identify suspicious activity, helping marketers block fraudulent sources while preserving genuine user acquisition data.

What makes AppsFlyer different from other attribution platforms?

AppsFlyer combines attribution with AI-driven insights and privacy technologies, serving 100,000+ apps. Recognized for competitive strategies in APAC, it offers creative optimization and data collaboration features. Trusted by Fortune 500 brands, it maintains independence from ad networks, reducing bias.

Is AppsFlyer a publicly traded company?

No, AppsFlyer remains privately held after its $210M Series D in 2020 led by General Atlantic. The company has not announced IPO plans but continues expanding its product portfolio, focusing on AI and privacy-preserving technologies for marketers.

How does AppsFlyer handle data privacy regulations?

AppsFlyer emphasizes privacy-preserving technologies, adapting solutions for evolving global regulations. Its platform enables compliant data sharing and measurement without compromising user privacy. The 2026 Workplace Trust award reflects operational transparency in data handling practices.

Sources

  1. www.prnewswire.com — Recognition by Frost & Sullivan for competitive strategies
  2. www.appsflyer.com — List of notable clients and case studies
  3. rankings.newsweek.com — Named one of America's Greatest Workplaces for Trust 2026
  4. techcrunch.com — Series D funding round led by General Atlantic