Apptilaus

Apptilaus, a product of WOYONEXUS INC, operates in the subscription and audience intelligence space, focusing on apps, TV, and Amazon Marketing Services (AMS).

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Connects advertiser events into audience packages for targeting and suppression.

Apptilaus, a product of WOYONEXUS INC, operates in the subscription and audience intelligence space, focusing on apps, TV, and Amazon Marketing Services (AMS). The company connects advertiser-side events—such as subscriptions, purchases, CRM signals, and in-app events—into actionable audience packages for targeting and suppression. Apptilaus integrates data from TV/CTV traffic, AMS, and in-app events to provide a unified analytics engine, enabling advertisers to measure TV campaigns like digital ads and tie AMS spend to real subscription lifetime value (LTV).

The company reports a monthly recurring revenue (MRR) of $3.2 million as of June 2026, reflecting an 18.4% increase from the previous month. Apptilaus is an official AppsFlyer Tech Partner, leveraging AppsFlyer’s attribution and in-app event data to enrich user profiles and generate audience segments. The platform supports integrations with major ad platforms, TV measurement providers, and data warehouses, including Google Ads, Meta, TikTok, Roku, and Snowflake. Apptilaus emphasizes enterprise-grade security and real-time processing, positioning itself as a tool for advertisers seeking to optimize cross-channel performance and audience targeting.

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Who buys this

  • Advertisers running TV and CTV campaigns
  • App developers seeking to optimize user acquisition
  • Brands using Amazon Marketing Services (AMS)
  • Media buyers focused on cross-channel attribution

Strengths and what to watch

Strengths

  • Official AppsFlyer Tech Partner status ensures clean attribution and event data integration
  • Real-time processing enables near-instant audience updates and campaign adjustments
  • Enterprise-grade security and encryption ensure compliance with global data privacy regulations

Watch for

  • Potential dependency on third-party platforms like AppsFlyer for core attribution data
  • Revenue concentration risk, with MRR growth heavily tied to advertiser spend cycles
  • Competition from larger players offering similar cross-channel analytics solutions

Key Information

Founded
2007
Headquarters
Framingham, Massachusetts, United States

Frequently Asked Questions

What is Apptilaus and what does it do?

Apptilaus is an audience intelligence platform that connects advertiser events like subscriptions, purchases, and CRM data into targetable audience segments. It specializes in TV/CTV measurement, Amazon Marketing Services integration, and works with AppsFlyer for attribution. The platform helps advertisers optimize cross-channel performance with real-time processing.

How does Apptilaus measure TV campaigns?

Apptilaus integrates TV/CTV traffic data with digital attribution metrics, enabling advertisers to measure television campaigns with digital-like precision. The platform tags traffic sources and correlates them with conversion events, providing unified analytics across linear and streaming TV buys alongside other digital channels.

Does Apptilaus work with Amazon Marketing Services?

Yes, Apptilaus integrates with Amazon Marketing Services (AMS) to connect advertising spend with customer lifetime value. The platform incorporates AMS data into its audience packages, allowing advertisers to create suppression lists and optimize targeting based on actual purchase behaviors across Amazon's ecosystem.

Is Apptilaus an official AppsFlyer partner?

Apptilaus holds official AppsFlyer Tech Partner status, leveraging AppsFlyer's attribution data and in-app events to enrich user profiles. This partnership ensures clean mobile attribution and enables the creation of segmented audiences based on verified app install and engagement metrics.

What security standards does Apptilaus follow?

Apptilaus maintains enterprise-grade security with encryption and compliance measures for global data privacy regulations. The platform processes advertiser data in real-time while meeting strict security protocols required for handling sensitive customer information and campaign performance metrics.

Who typically uses Apptilaus?

Apptilaus serves advertisers running TV/CTV campaigns, app developers optimizing user acquisition, and brands using Amazon Marketing Services. Media buyers focused on cross-channel attribution also use the platform to unify measurement across linear TV, streaming, and digital ad placements.

Sources

  1. apptilaus.com — Apptilaus is a product of WOYONEXUS INC and operates under its privacy and cookie policies
  2. apptilaus.com — Apptilaus provides subscription and audience intelligence for apps, TV, and AMS, with $3.2M MRR as of June 2026
  3. apptilaus.com — Apptilaus offers a demo booking option for potential clients
  4. apptilaus.com — Apptilaus provides TV/CTV traffic source tagging and attribution as part of its analytics offerings