Arrivalist
Arrivalist, founded in 2011 and acquired by AirDNA in July 2023, specializes in location intelligence for the travel and hospitality industry.
Profile
They analyze anonymized mobile location data to measure travel patterns and advertising impact for destinations.
Arrivalist, founded in 2011 and acquired by AirDNA in July 2023, specializes in location intelligence for the travel and hospitality industry. The company's patented technology tracks anonymized mobile device movements to provide insights into visitor behavior, media effectiveness, and competitive share. Its products are used by destination marketing organizations (DMOs), hotels, and media partners across 46 U.S. states.
Arrivalist operates under predictis, a portfolio of data businesses owned by Alpine Investors. The company has faced scrutiny over privacy regulations, particularly in Maryland and Oregon, where new laws will restrict data collection starting in late 2025 and early 2026. Recent leadership additions include Jacob Pewitt Yancey, former Director of Consumer Insights at VISIT FLORIDA, as Head of Analytics. Arrivalist's acquisition by AirDNA positions it within a broader ecosystem of short-term rental and travel data analytics.
Who buys this
- Destination marketing organizations (DMOs)
- Hotels and hospitality groups
- Media providers and advertising agencies
- State and regional tourism boards
- Attractions and event venues
Publicly disclosed clients
- VISIT FLORIDA
- Visit Anaheim
- Visit USA
- Bozeman Tourism
Strengths and what to watch
Strengths
- Patented location intelligence technology with decade-long refinement
- Trusted by 100+ destinations, including state-level tourism boards
- Privacy-compliant aggregation methods that avoid individual tracking
Watch for
- Maryland and Oregon privacy laws will restrict data collection starting 2025-2026
- Post-acquisition integration with AirDNA may shift product priorities
- Reliance on third-party mobile data providers creates supply chain vulnerability
Recent moves
Key Information
- Founded
- 2011
Frequently Asked Questions
What does Arrivalist do?
Arrivalist analyzes anonymized mobile location data to measure travel patterns and advertising effectiveness for destinations. Founded in 2011, it provides insights into visitor behavior, media impact, and competitive share for the travel and hospitality industry, serving DMOs, hotels, and media partners across 46 U.S. states.
How does Arrivalist use mobile location data?
Arrivalist uses patented technology to track anonymized mobile device movements, offering insights into travel patterns and advertising effectiveness. Their privacy-compliant methods aggregate data without individual tracking, helping destinations and hospitality groups understand visitor behavior and optimize marketing strategies.
What are the privacy concerns with Arrivalist's data collection?
Arrivalist faces scrutiny due to new privacy laws in Maryland and Oregon, which will restrict data collection starting in late 2025 and early 2026. These regulations impact how Arrivalist collects and uses mobile location data, requiring adjustments to remain compliant.
Who owns Arrivalist?
Arrivalist was acquired by AirDNA in July 2023, integrating it into a broader ecosystem of short-term rental and travel data analytics. It operates under predictis, a portfolio of data businesses owned by Alpine Investors, enhancing its capabilities in location intelligence.
Who are Arrivalist's main customers?
Arrivalist serves destination marketing organizations (DMOs), hotels, media providers, state tourism boards, and event venues. Notable clients include VISIT FLORIDA, Visit Anaheim, and Bozeman Tourism, leveraging its location intelligence to optimize marketing and understand visitor behavior.
Who leads Arrivalist's analytics team?
Jacob Pewitt Yancey joined Arrivalist as Head of Analytics in June 2025. Previously the Director of Consumer Insights at VISIT FLORIDA, he brings extensive experience in travel and hospitality analytics to enhance Arrivalist's data-driven insights and strategies.
Sources
- www.prnewswire.com — Acquisition by AirDNA in July 2023
- www.arrivalist.com — June 2025 leadership hire
- www.arrivalist.com — Privacy law impacts on data collection
- www.arrivalist.com — Current executive team composition