Attribution

Attribution is a marketing analytics platform that integrates with HubSpot and Twilio Segment to provide multi-touch attribution, revenue intelligence, and AI-driven recommendations.

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Attribution helps marketers track which ads actually drive revenue by connecting ad spend to customer journeys in HubSpot or Twilio Segment.

Attribution is a marketing analytics platform that integrates with HubSpot and Twilio Segment to provide multi-touch attribution, revenue intelligence, and AI-driven recommendations. Founded by Ryan Koonce and team, the company focuses on closing the attribution gap in marketing by binding ad spend to individual users and reconciling cross-platform touchpoints. Its core product connects to CRM and CDP systems to deliver metrics like CAC, ROAS, and LTV:CAC, which are often obscured by platform-reported estimates.

The company has gained traction among B2B and SaaS teams, with notable clients including Vendr, Livestorm, and Dune Security. Pricing starts at $335/month for the Pro plan, with enterprise options available for custom needs. Recent developments include AI-driven analytics features that allow users to query their attribution data in plain language via integrations with Claude and other MCP-compatible models. The platform was named a Twilio Segment Preferred Partner in 2025, signaling its role in enhancing revenue visibility for growth teams.

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Who buys this

  • B2B marketing teams using HubSpot for CRM
  • SaaS companies with multi-touch customer journeys
  • RevOps teams needing CAC and ROAS metrics
  • Growth teams using Twilio Segment for CDP

Publicly disclosed clients

  • Vendr
  • Livestorm
  • Dune Security
  • TaxRise
  • M-Files

Strengths and what to watch

Strengths

  • Deep integration with HubSpot and Twilio Segment, syncing attribution data back to CRM/CDP
  • AI-driven recommendations grounded in user-level cost and revenue data, not platform estimates
  • Twilio Segment Preferred Partner status validates technical and market fit

Watch for

  • Reliance on HubSpot and Twilio Segment ecosystems could limit addressable market
  • No disclosed funding rounds or revenue figures to gauge growth trajectory
  • Competition from standalone attribution tools and built-in CRM analytics

Recent moves

Key Information

Founded
2014
Headquarters
San Francisco, California, United

Frequently Asked Questions

What does Attribution software do?

Attribution connects marketing spend to revenue by tracking customer journeys across ads, emails, and web interactions. It integrates with HubSpot and Twilio Segment to show which touchpoints drive conversions, calculating metrics like ROAS and CAC that ad platforms often obscure. Designed for B2B and SaaS growth teams.

How does Attribution work with HubSpot?

The platform syncs with HubSpot CRM to map ad spend to individual contacts and deals. It reconciles cross-channel touchpoints—like Google Ads, LinkedIn, and email—then pushes attribution data back to HubSpot for unified reporting on campaign performance and customer acquisition costs.

Can Attribution track ROI across multiple platforms?

Yes, it specializes in multi-touch attribution, binding spend from platforms like Meta and Google to revenue in HubSpot or Segment. Unlike single-channel reports, it shows how ad interactions combine to drive conversions, with AI recommendations to optimize budget allocation.

What AI features does Attribution offer?

Users can query data in plain language via Claude AI integration, asking questions like 'Which campaigns drove Q2 pipeline?' The system analyzes user-level cost and revenue—not platform estimates—to suggest budget shifts. Released February 2026, this complements existing predictive LTV and CAC insights.

How much does Attribution cost?

Plans start at $335/month for the Pro tier, which includes HubSpot/Segment integrations and core attribution metrics. Enterprise pricing is custom, scaling with data volume and advanced needs like AI analytics. A 14-day trial is available to test with live CRM data.

Who uses Attribution for marketing analytics?

B2B marketers and RevOps teams at companies like Vendr and Livestorm rely on it to audit multi-touch journeys. Ideal for SaaS firms with complex funnels or teams using Twilio Segment CDP, as evidenced by its 2025 Preferred Partner designation.

Sources

  1. www.attributionapp.com — HubSpot integration details and pricing
  2. www.attributionapp.com — Twilio Segment partnership announcement
  3. www.attributionapp.com — Pricing tiers and feature breakdown
  4. www.attributionapp.com — Company's approach to product development and AI use