Augury

Augury, founded in Israel and now headquartered in New York, has carved a niche in industrial AI with its predictive maintenance solutions for manufacturing equipment.

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AI-powered predictive maintenance and process optimization for industrial machinery.

Augury, founded in Israel and now headquartered in New York, has carved a niche in industrial AI with its predictive maintenance solutions for manufacturing equipment. The company began by focusing on machine health diagnostics but has since expanded into broader process optimization, leveraging AI to predict equipment failures and prescribe corrective actions. Its pivot during the COVID-19 pandemic—shifting from onsite installations to remote, customer-led deployments—proved critical, enabling it to maintain growth when competitors stalled.

In February 2025, Augury secured $75 million in Series F funding led by Lightrock, maintaining its unicorn valuation ($1B+) and highlighting investor confidence despite a tightening market. The round followed a five-fold revenue increase since 2021 and a tripling of Fortune 500 clients, including PepsiCo, DuPont, and Colgate-Palmolive. Augury now analyzes over 500 million machine-hours annually, claiming $1 billion in customer savings.

Its AI-driven solutions also contribute to sustainability, reducing process waste by up to 37% and energy use by 2% per plant. Recent leadership additions like COO Elan Greenberg (ex-DoorDash, Flock Safety) signal a focus on scaling operations. However, the company faces stiff competition from rivals like Infinite Uptime, which raised $35 million in March 2025 to expand in the U.S.

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Who buys this

  • Fortune 500 manufacturers
  • Global food and beverage producers
  • Industrial chemical and materials companies
  • Energy and utilities providers
  • Pharmaceutical manufacturers

Publicly disclosed clients

  • PepsiCo
  • DuPont
  • Colgate-Palmolive
  • Heineken
  • Shell

Strengths and what to watch

Strengths

  • Proven ROI: 5-20x return on investment for customers at scale, with 99.9% failure detection accuracy.
  • Pandemic resilience: Successfully transitioned to remote deployment model during COVID-19 lockdowns.
  • Data moat: Over 1.1 billion hours of proprietary machine health data powering AI models.

Watch for

  • Customer concentration risk: Heavy reliance on Fortune 500 accounts (tripled since 2021).
  • Implementation friction: Physical sensor installations remain a barrier despite remote tools.
  • Valuation pressure: Unicorn status maintained in 2025 funding but faces scrutiny amid market corrections.

Key Information

Founded
2011
Headquarters
New York

Frequently Asked Questions

What does Augury do?

Augury provides AI-powered predictive maintenance and process optimization for industrial machinery. Its solutions diagnose machine health issues, predict equipment failures, and prescribe corrective actions, helping manufacturers reduce downtime. The company analyzes over 500 million machine-hours annually, serving Fortune 500 clients like PepsiCo and DuPont.

How accurate is Augury's predictive maintenance technology?

Augury claims 99.9% accuracy in detecting equipment failures. Its AI models are trained on 1.1 billion hours of proprietary machine health data. Customers report 5-20x return on investment through reduced unplanned downtime and optimized maintenance schedules across manufacturing plants.

Which major companies use Augury's solutions?

Augury serves Fortune 500 manufacturers including PepsiCo, DuPont, Colgate-Palmolive, Heineken, and Shell. Its customer base tripled since 2021, focusing on food/beverage producers, chemical companies, and energy providers. These clients achieve significant cost savings and sustainability benefits.

How did Augury adapt during COVID-19?

Augury pivoted from onsite installations to remote, customer-led deployments during the pandemic. This shift maintained growth when competitors stalled. The company's remote diagnostic tools and AI analytics enabled continuous service despite lockdowns, proving critical for manufacturing clients.

Who are Augury's main competitors?

Augury faces competition from industrial AI rivals like Infinite Uptime, which raised $35 million in 2025. Both offer predictive maintenance, but Augury differentiates with its extensive machine health dataset and proven ROI across Fortune 500 manufacturers.

What are the challenges with Augury's technology?

Key challenges include reliance on Fortune 500 accounts (75% of revenue) and physical sensor installation requirements. While remote tools help, some manufacturers face deployment friction. The company also navigates valuation pressures despite maintaining unicorn status in 2025's Series F funding.

Sources

  1. www.augury.com — Series F funding, valuation, customer growth
  2. techcrunch.com — Funding details and competitive context
  3. www.augury.com — Pandemic pivot to remote deployments
  4. techcrunch.com — Competitive landscape