Autotrak
Autotrak, founded in the early 2020s, is a UK-based provider of premium serviced production facilities primarily for the film and high-end television (HETV) industry.
Profile
Autotrak provides premium serviced production facilities and vehicle fleets for the film and high-end television industry.
Autotrak, founded in the early 2020s, is a UK-based provider of premium serviced production facilities primarily for the film and high-end television (HETV) industry. The company was acquired by Facilities by ADF plc in September 2024, a move that significantly bolstered its market position and operational capabilities. Autotrak specializes in offering high-quality vehicle fleets and production support services, catering to the logistical needs of large-scale film and TV productions.
As of 2025, Autotrak reported a revenue increase of 14% in the first half of the year, reaching £17.4 million, driven by its integration into ADF and improved utilization rates. The company supported 48 high-profile productions in H1-FY25, including notable titles like 'The Gentleman' and 'The Witcher.' Despite these gains, Autotrak faced challenges with a 12% reduction in adjusted EBITDA, attributed to increased costs from higher employer national insurance contributions and the national living wage. Leadership changes in 2025 saw Russell Down appointed as Executive Chairman and James Long as Chief Operating Officer, signaling a strategic shift towards operational efficiency and market expansion. Autotrak’s outlook for 2025 remains cautiously optimistic, with expectations of stable operating patterns and cash generation, supported by a robust order book of £14.1 million as of August 2025.
Who buys this
- Film production companies
- High-end television production companies
- Independent filmmakers
- Media and entertainment conglomerates
Publicly disclosed clients
- The Gentleman
- The Witcher
- Industry
Strengths and what to watch
Strengths
- High-quality vehicle fleet tailored for film and TV productions
- Strong market position post-acquisition by Facilities by ADF plc
- Robust order book with £14.1 million in orders as of August 2025
Watch for
- Increased costs from higher employer national insurance contributions
- Leadership turnover with new appointments in 2025
- Dependence on the recovery of production schedules post-pandemic
Recent moves
Key Information
- Founded
- 2020
Frequently Asked Questions
What does Autotrak do?
Autotrak provides premium serviced production facilities and vehicle fleets for the film and high-end television industry. Their services include logistical support for large-scale productions, with a focus on quality and efficiency. Clients range from independent filmmakers to major media conglomerates.
How has Autotrak performed financially in 2025?
In H1 2025, Autotrak reported a 14% revenue increase to £17.4 million, driven by its integration into Facilities by ADF plc. However, adjusted EBITDA fell by 12% due to rising costs like national insurance contributions. The company maintains a robust order book of £14.1 million.
Who owns Autotrak?
Autotrak was acquired by Facilities by ADF plc in September 2024. This acquisition strengthened Autotrak's market position and operational capabilities, allowing it to expand its services and client base in the film and high-end television industry.
Who leads Autotrak in 2025?
In 2025, Autotrak appointed Russell Down as Executive Chairman and James Long as Chief Operating Officer. These leadership changes reflect a strategic shift toward operational efficiency and market expansion, ensuring continued growth in the competitive production services sector.
Which major productions has Autotrak worked on?
Autotrak has supported 48 high-profile productions in H1 2025, including notable titles like 'The Gentleman' and 'The Witcher.' Their services are trusted by film and high-end television producers for reliable, high-quality vehicle fleets and production support.
What challenges does Autotrak face?
Autotrak faces increased costs from higher employer national insurance contributions and the national living wage. Leadership turnover and dependence on post-pandemic production recovery also pose challenges. Despite this, the company remains cautiously optimistic with a strong order book and stable cash generation.
Sources
- markets.ft.com — Half-year financial results and operational highlights
- www.sec.gov — Financial performance metrics and strategic outlook
- www.sec.gov — Annual report and financial disclosures
- markets.ft.com — Quarterly financial results and strategic initiatives