Auxofox
Auxofox is a predictive analytics platform focused on retail shrinkage, co-founded by Jake Kearns and William Crowley.
Profile
Predicts retail store losses from theft using data analytics.
Auxofox is a predictive analytics platform focused on retail shrinkage, co-founded by Jake Kearns and William Crowley. The company targets major retailers with tools to analyze and predict losses from theft and other forms of shrinkage. By building individual risk models for each retail location, Auxofox aims to help Loss Prevention (LP) professionals understand external risk factors and allocate resources more effectively.
The platform processes existing shrinkage data to establish baseline performance models, predicts future shrinkage for budgeting, and extracts risk attributes from geospatial data to inform LP strategies. Auxofox operates in a competitive space dominated by larger retail analytics providers, but its niche focus on shrinkage could differentiate it if execution is strong. The company's website, built on Wix, suggests an early-stage operation with limited public traction or funding announcements as of mid-2026.
No customer case studies, revenue figures, or headcount are disclosed, and the founders' prior experience is not detailed beyond their roles. The retail analytics market is crowded, but Auxofox's specific angle on shrinkage risk modeling could appeal to chains struggling with rising theft rates post-pandemic.
Who buys this
- National retail chains with high shrinkage rates
- Loss prevention departments at big-box stores
- Regional grocery and pharmacy chains
- Convenience store franchises
- Apparel and electronics retailers
Strengths and what to watch
Strengths
- Narrow focus on shrinkage prediction rather than general retail analytics
- Geospatial risk factor analysis for localized store threats
- Founder-led product development with apparent domain focus
Watch for
- No disclosed customers or pilot programs after at least one year of operation
- Basic Wix website suggests limited technical infrastructure investment
- Unproven against established retail analytics competitors like Sensormatic or Auror
Key Information
- Founded
- 1974
- Headquarters
- Orlando
Frequently Asked Questions
What is Auxofox and what does it do?
Auxofox is a predictive analytics platform that helps retailers forecast losses from theft and shrinkage. Founded by Jake Kearns and William Crowley, it builds location-specific risk models using existing shrinkage data and geospatial factors to help loss prevention teams allocate resources more effectively.
How does Auxofox predict retail shrinkage?
Auxofox analyzes historical shrinkage data to create baseline models, then incorporates geospatial risk factors to predict future losses. The platform generates store-specific risk profiles, helping retailers anticipate theft patterns and optimize loss prevention strategies before shrinkage occurs.
What types of retailers use Auxofox?
Auxofox targets national retail chains, big-box stores, regional grocers, pharmacy chains, and convenience franchises - particularly those with high shrinkage rates. Its niche focus appeals to apparel and electronics retailers struggling with post-pandemic theft increases.
How does Auxofox compare to other retail analytics tools?
Unlike broader retail analytics platforms, Auxofox specializes specifically in shrinkage prediction. While smaller than competitors like Sensormatic, its focused approach to geospatial risk modeling may offer advantages for retailers prioritizing theft prevention over general retail analytics.
What are Auxofox's main strengths?
Auxofox's key advantages include its specialized shrinkage focus, granular geospatial risk analysis, and founder-led product development. The platform's ability to create individualized store risk models helps retailers address localized theft threats more precisely than one-size-fits-all solutions.
Is Auxofox proven with real customers?
As of mid-2026, Auxofox hasn't publicly disclosed customer case studies or pilot programs. The company's basic Wix website suggests it remains in early stages, with unproven traction against established competitors. Retailers may want to request demos to evaluate its capabilities.
Sources
- information260.wixsite.com — Company description and co-founder identities
- static.wixstatic.com — Retail shrinkage focus area
- static.wixstatic.com — Jake Kearns as co-founder
- static.wixstatic.com — William Crowley as co-founder