BALL2DATA LIMITED

Ball2Data Limited, incorporated in April 2025, is a UK-based sports intelligence platform focused on cricket, football, rugby, and netball.

Reviewed by 7wData
Share Email

On this page

Profile

Provides live sports data analytics, broadcast production, and training programs for cricket, football, rugby and netball.

Ball2Data Limited, incorporated in April 2025, is a UK-based sports intelligence platform focused on cricket, football, rugby, and netball. The company operates at the intersection of live sports broadcasting, performance analytics, and education, targeting grassroots clubs to professional organizations. Its model combines real-time data collection during matches with structured analysis delivered through three core offerings: sports analytics for clubs, 12-week cohort-based analyst training programs, and live broadcast production services with data overlays.

As of 2026, Ball2Data serves clients across six countries including the UK, Australia, and India, though its Companies House filings list no revenue figures yet. The company's early client base consists primarily of UK cricket clubs like Amersham CC and Theale & Tilehurst CC, suggesting a cricket-first expansion strategy. With SIC codes spanning video production (59112) and business software development (62012), Ball2Data positions itself as a hybrid media and tech provider in the £3.2bn global sports analytics market. Its recent incorporation means financial viability remains unproven, though the niche focus on mid-tier sports avoids direct competition with giants like Opta and StatsBomb.

Track BALL2DATA LIMITED and 240+ vendors.

335k+ subscribers read the daily AI & data note. One email, both newsletters. Unsubscribe anytime.

Who buys this

  • Grassroots and semi-professional sports clubs
  • Broadcast production companies
  • Aspiring sports analysts
  • University sports programs
  • Regional sports associations

Publicly disclosed clients

  • Amersham Cricket Club
  • Theale & Tilehurst CC
  • University of Warwick RFC

Strengths and what to watch

Strengths

  • Multi-sport coverage (cricket, football, rugby, netball) diversifies revenue streams
  • Practitioner-led education programs leverage industry connections
  • Live broadcasting capability creates cross-selling opportunities with analytics

Watch for

  • No disclosed revenue or funding as of 2026 incorporation
  • Client concentration risk with early reliance on UK cricket clubs
  • Unproven scalability beyond current 6-country footprint

Key Information

Founded
2025

Frequently Asked Questions

What does Ball2Data Limited do?

Ball2Data provides live sports analytics, broadcast production, and training programs for cricket, football, rugby, and netball. The UK-based company combines real-time match data collection with structured analysis, offering three core services: club analytics, 12-week analyst training, and live broadcast production with data overlays.

Who uses Ball2Data's sports analytics services?

Ball2Data serves grassroots clubs, broadcasters, aspiring analysts, universities, and regional associations. Early clients include UK cricket clubs like Amersham CC and Theale & Tilehurst CC, plus the University of Warwick RFC. Their multi-sport approach covers cricket, football, rugby, and netball across six countries.

How does Ball2Data's analyst training program work?

The company offers 12-week cohort-based training for sports analysts, combining practical skills with industry connections. Programs focus on live data collection, performance analysis, and broadcast integration across cricket, football, rugby, and netball. This practitioner-led approach targets both club staff and career-changing professionals.

What makes Ball2Data different from other sports analytics firms?

Ball2Data uniquely combines live broadcasting, analytics, and education services for mid-tier sports. Unlike giants like Opta, it focuses on grassroots to semi-pro clubs with affordable solutions. The hybrid media-tech model and multi-sport coverage provide cross-selling opportunities absent in single-sport specialists.

Where is Ball2Data available?

As of 2026, Ball2Data operates in six countries including the UK, Australia, and India. While starting with UK cricket clubs, its services now extend to football, rugby, and netball organizations internationally. The company's website lists case studies from British and Australian clients.

Is Ball2Data suitable for small cricket clubs?

Yes, Ball2Data specifically targets grassroots clubs with affordable analytics. Early adopters include UK village cricket teams like Amersham CC, using their data services for player development. The company avoids premium pricing of pro-focused competitors, making it accessible for semi-professional and amateur organizations.

Sources

  1. find-and-update.company-information.service.gov.uk — Incorporation date (April 2025) and SIC codes
  2. ball2data.com — Product offerings and client case studies
  3. download.companieshouse.gov.uk — Lack of filed financials for Ball2Data
  4. monetaiq.com — Context on UK company reporting limitations