Profile
A loyalty rewards platform that turns spending at Muslim-owned businesses into points redeemable for discounts or Umrah trips.
Barakah Rewards Inc. operates a loyalty network targeting Muslim consumers in Canada, specifically within the Greater Toronto Area (GTA). Founded by Mohammed A. Faris, who also authored 'The Barakah Effect,' the company focuses on aligning consumer spending with Islamic values.
Its platform allows users to earn points at participating halal businesses, which can be redeemed for rewards or saved toward aspirational goals like Umrah trips. As of mid-2026, Barakah Rewards is onboarding 10 additional GTA halal restaurants in Q3, expanding its vendor registry. The company's model hinges on a shared points system where 100 points equate to $1 in reward value, with 50,000 points needed for a $500 Umrah discount.
The app is available on iOS and Android, and the network includes visible partnerships with 9 GTA businesses, though specific names are not disclosed in public materials. The company emphasizes QR-based checkout integration for vendors and community-driven discovery of Muslim-owned businesses.
Who buys this
- Muslim consumers in Canada seeking halal-compliant shopping options
- Halal restaurants and grocery stores in the GTA
- Small Muslim-owned retail and service businesses
- Community organizations promoting Islamic economic principles
Strengths and what to watch
Strengths
- Clear value proposition for a niche market (100 points = $1 reward, 50k points = Umrah discount)
- QR-based checkout integration simplifies vendor adoption
- Founder Mohammed A. Faris brings credibility with prior work on Islamic corporate culture
Watch for
- Limited public data on active user base or redemption rates
- Geographic concentration in GTA with unproven expansion model
- Dependence on aspirational rewards (Umrah) may not sustain daily engagement
Recent moves
Key Information
- Founded
- 1982
- Headquarters
- Jeddah
Frequently Asked Questions
What is Barakah Rewards?
Barakah Rewards is a loyalty platform for Muslim consumers in Canada, primarily the GTA. It lets users earn points at participating halal businesses, redeemable for discounts or saved toward Umrah trips. Founded by Mohammed A. Faris, it aligns spending with Islamic values through a QR-based app system.
How does Barakah Rewards' point system work?
Barakah Rewards uses a 100:1 points-to-dollar ratio, where 100 points equal $1 in rewards. Users need 50,000 points for a $500 Umrah discount. Points are earned at partner halal businesses via QR code checkouts, with 10 new GTA restaurants joining in Q3 2026.
Which businesses accept Barakah Rewards?
Barakah Rewards partners with Muslim-owned businesses in the GTA, including halal restaurants and grocery stores. As of mid-2026, it has 9 disclosed partners and is onboarding 10 more. Specific names aren’t public, but users can discover them via the app’s community-driven features.
Is Barakah Rewards available outside Toronto?
Currently, Barakah Rewards focuses on the Greater Toronto Area, with no confirmed expansion plans. Its model relies on local halal business partnerships, making scalability untested. The app is downloadable globally, but rewards are only redeemable at GTA partners as of 2026.
Who founded Barakah Rewards?
Mohammed A. Faris, author of 'The Barakah Effect,' founded Barakah Rewards to align spending with Islamic values. While he shifted focus to Barakah Culture Company in 2026, he remains involved. His background in Islamic corporate culture lends credibility to the platform’s faith-based rewards model.
How do I download the Barakah Rewards app?
The Barakah Rewards app is available on iOS and Android. It features QR-based checkout at partner businesses, point tracking, and community discovery of halal vendors. Users can download it via app stores, though rewards are currently limited to the GTA’s Muslim-owned business network.
Sources
- www.linkedin.com — Founder background and current role
- barakahrewards.com — Product details, vendor onboarding, and reward structure
- www150.statcan.gc.ca — Market size reference (1.8M Muslim Canadians)
- www.linkedin.com — Philosophical alignment with Islamic economic principles