Baremetrics
Baremetrics, founded in 2013, provides subscription analytics and financial tools tailored for SaaS and subscription-based businesses.
Profile
Analytics and recovery tools for subscription businesses to track revenue, reduce churn, and forecast growth.
Baremetrics, founded in 2013, provides subscription analytics and financial tools tailored for SaaS and subscription-based businesses. The company emerged from founder Josh Pigford's frustration with tracking revenue metrics for his previous startup, leading to a product that simplifies MRR, churn, and other key SaaS metrics. Baremetrics integrates directly with payment processors like Stripe, Braintree, and Chargebee, offering real-time dashboards and automated reporting.
Its focus on transparency includes public benchmarks and open startup metrics, a rarity in the industry. As of 2026, Baremetrics serves thousands of businesses globally, primarily small to mid-sized SaaS companies, though it competes with larger players like Profitwell and ChartMogul. The company has not disclosed recent funding rounds but maintains a bootstrapped ethos, emphasizing profitability over rapid scale. Recent developments include expanded payment recovery tools and deeper integrations with e-commerce platforms like Shopify, reflecting the blurring lines between SaaS and subscription commerce.
Who buys this
- SaaS startups needing real-time revenue metrics
- Mid-market subscription businesses optimizing churn
- E-commerce platforms with recurring billing
- Founders and finance teams in tech companies
Strengths and what to watch
Strengths
- Deep integrations with major payment processors (Stripe, Braintree, Chargebee)
- Transparent benchmarking via Open Benchmarks initiative
- Automated dunning and payment recovery features
Watch for
- Competition from Profitwell (acquired by Paddle) and ChartMogul
- Reliance on third-party payment platforms for data ingestion
- Bootstrapped model may limit R&D pace vs. VC-backed rivals
Key Information
- Founded
- 2013
Frequently Asked Questions
What is Baremetrics used for?
Baremetrics provides analytics and recovery tools for subscription businesses to track revenue, reduce churn, and forecast growth. It specializes in SaaS metrics like MRR, integrates with payment processors like Stripe, and offers automated reporting. Founded in 2013, it serves thousands of global subscription companies with transparent benchmarking.
How does Baremetrics help reduce churn?
Baremetrics identifies at-risk customers through cancellation insights and automated dunning features that recover failed payments. Its dashboards show real-time churn rates with industry benchmarks, helping businesses implement retention strategies. The platform integrates directly with Stripe, Braintree, and Chargebee for comprehensive subscription analytics.
What payment processors work with Baremetrics?
Baremetrics integrates with Stripe, Braintree, and Chargebee for real-time revenue tracking and subscription analytics. These deep integrations allow automated data ingestion for metrics like MRR and churn without manual exports. The platform also supports Shopify for e-commerce subscription businesses blending SaaS and commerce models.
How does Baremetrics compare to Profitwell?
Baremetrics focuses on transparent benchmarking and payment recovery, while Profitwell (acquired by Paddle) emphasizes pricing optimization. Both track SaaS metrics, but Baremetrics operates bootstrapped with profitability focus versus VC-backed rivals. Key differentiators include Baremetrics' Open Benchmarks and direct processor integrations.
Can Baremetrics forecast subscription revenue?
Yes, Baremetrics offers financial forecasting tools that predict revenue trends based on MRR, churn rates, and growth metrics. Its algorithms analyze historical payment processor data from Stripe or Braintree to project future cash flow, helping SaaS businesses plan budgets and runway.
Is Baremetrics good for e-commerce subscriptions?
Baremetrics supports Shopify integrations, making it viable for e-commerce platforms with recurring billing. While optimized for SaaS, its revenue tracking and dunning features apply to subscription commerce models. The platform benchmarks performance against both SaaS and hybrid businesses in its open datasets.
Sources
- baremetrics.com — Subscription Analytics product details
- baremetrics.com — Payment Recovery product details
- baremetrics.com — Cancellation Insights product details
- baremetrics.com — Financial Forecasting product details
- baremetrics.com — Transparency initiatives