BeMyEye

BeMyEye, founded in the early 2010s, is a London-based crowdsourcing platform that uses mobile technology and AI to monitor retail execution for consumer brands.

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Provides AI-powered retail monitoring by crowdsourcing in-store checks and analyzing shelf images.

BeMyEye, founded in the early 2010s, is a London-based crowdsourcing platform that uses mobile technology and AI to monitor retail execution for consumer brands. The company initially gained traction by enabling brands to crowdsource in-store audits, such as checking promotions or shelf availability, through a network of freelance 'mystery shoppers'. By 2016, BeMyEye had raised €6.5 million in Series B funding and acquired French competitor LocalEyes, followed by Russian image recognition provider Streetbee in 2019.

These acquisitions expanded its capabilities into AI-powered image recognition for retail analytics. A former executive noted the company reached nearly €10 million in annual revenue and profitability during their tenure, with operations in 15 countries. Today, BeMyEye positions itself as a next-gen retail intelligence provider, offering AI-driven image recognition that claims 95%+ accuracy without human review.

Its platform is used by global brands to track in-store execution, with claimed benefits including 30% improvement in perfect store execution and 60% boost in field force efficiency. Recent partnerships with field marketing agencies like Acosta Europe and clients like Red Bull and Kraft Heinz suggest a focus on scaling through channel alliances. However, Reddit complaints from freelance auditors about payment issues indicate operational challenges in its crowdsourcing model.

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Who buys this

  • Consumer packaged goods brands needing shelf visibility
  • Beverage and snack companies tracking promotions
  • Retail field marketing agencies
  • Multinationals expanding into new markets
  • Private label manufacturers benchmarking against brands

Publicly disclosed clients

  • Red Bull
  • Kraft Heinz
  • BIC

Strengths and what to watch

Strengths

  • Claims 95%+ accuracy in AI image recognition for shelf analytics, per client case studies
  • Operates in 26+ markets with crowdsourced auditors, enabling rapid geographic expansion
  • Strategic partnerships with major field agencies like Acosta and SPAR for distribution

Watch for

  • Reddit threads report payment disputes with freelance auditors, risking crowd labor supply
  • Dependence on retail partnerships like Acosta for scaling may limit direct client control
  • AI claims lack independent verification; accuracy benchmarks are self-reported

Key Information

Founded
2010
Headquarters
London, UK

Frequently Asked Questions

What does BeMyEye do?

BeMyEye is a London-based platform that uses AI and crowdsourcing to monitor retail execution. It enables brands to conduct in-store audits, such as checking promotions or shelf availability, through a network of freelance auditors. The platform also offers AI-powered image recognition for retail analytics.

How does BeMyEye use AI in retail monitoring?

BeMyEye employs AI-driven image recognition to analyze shelf images for retail analytics. The platform claims 95%+ accuracy in identifying shelf conditions without human review, helping brands track in-store execution and improve perfect store execution by 30%.

What are BeMyEye's key strengths?

BeMyEye operates in 26+ markets with crowdsourced auditors, enabling rapid geographic expansion. It claims 95%+ accuracy in AI image recognition for shelf analytics and has strategic partnerships with major field agencies like Acosta Europe, enhancing its retail monitoring capabilities.

Who are BeMyEye's main clients?

BeMyEye serves consumer packaged goods brands, beverage and snack companies, retail field marketing agencies, and multinationals expanding into new markets. Notable clients include Red Bull, Kraft Heinz, and BIC, which use the platform for shelf visibility and promotion tracking.

What challenges does BeMyEye face?

BeMyEye faces operational challenges, including payment disputes with freelance auditors, as reported on Reddit. Its dependence on retail partnerships like Acosta for scaling may limit direct client control, and its AI accuracy claims lack independent verification.

How has BeMyEye expanded its capabilities?

BeMyEye expanded its capabilities through acquisitions, including French competitor LocalEyes in 2016 and Russian image recognition provider Streetbee in 2019. These moves enhanced its AI-driven retail analytics, enabling features like Perfect Shelf and improving field force efficiency by 60%.

Sources

  1. www.linkedin.com — Retail execution focus and value proposition
  2. fr.linkedin.com — Revenue scale (€10m) and geographic reach
  3. www.reddit.com — Crowdsourcing labor controversies
  4. techcrunch.com — Series B funding and LocalEyes acquisition
  5. techcrunch.com — Streetbee acquisition and Perfect Shelf product