Better Reports

Better Reports, founded in the early 2020s, is a SaaS platform designed to simplify business analytics by integrating data from various applications into a unified reporting interface.

Reviewed by 7wData
Share Email

On this page

Profile

Better Reports connects data from various apps to provide unified business analytics and reporting.

Better Reports, founded in the early 2020s, is a SaaS platform designed to simplify business analytics by integrating data from various applications into a unified reporting interface. The company’s core offering allows users to connect their data sources—such as Shopify, Stripe, and Help Scout—and generate comprehensive reports without requiring technical expertise. Better Reports has positioned itself as a tool for small to medium-sized businesses seeking to streamline their data analysis processes.

The platform’s visual report builder and scheduling features have gained traction among users who need to automate and customize their reporting workflows. While the company has not publicly disclosed its revenue or funding details, its focus on integrations with popular SaaS tools suggests a strategic alignment with the needs of modern businesses. Recent developments include the introduction of BRQL, a proprietary query language designed specifically for reporting and analytics, which aims to enhance the platform’s flexibility and power. Better Reports’ customer base spans industries such as e-commerce, customer support, and marketing, reflecting its versatility as a reporting solution.

Track Better Reports and 240+ vendors.

335k+ subscribers read the daily AI & data note. One email, both newsletters. Unsubscribe anytime.

Who buys this

  • Small to medium-sized businesses
  • E-commerce companies
  • Customer support teams
  • Marketing agencies
  • Data-driven startups

Strengths and what to watch

Strengths

  • Integration with over 500 popular SaaS applications
  • Visual report builder for custom analytics
  • Proprietary BRQL language for advanced reporting

Watch for

  • Limited public financial disclosures
  • Potential reliance on third-party API integrations
  • Competition from established analytics platforms

Key Information

Founded
2020

Frequently Asked Questions

What is Better Reports?

Better Reports is a SaaS platform that integrates data from apps like Shopify and Stripe into unified analytics. Founded in the early 2020s, it helps SMBs automate reporting without technical expertise through visual builders and its BRQL query language. Used across e-commerce, marketing, and support teams. (47 words)

How does Better Reports handle data integration?

The platform connects with 500+ SaaS applications, centralizing data from tools like Help Scout and Stripe. Users can blend sources for cross-platform reporting without coding, using drag-and-drop interfaces or BRQL for advanced queries. Focuses on eliminating manual data stitching for SMBs. (45 words)

What industries use Better Reports?

Primary customers include e-commerce stores, marketing agencies, and customer support teams needing consolidated analytics. Its Shopify and Stripe integrations appeal to online sellers, while visual reporting suits data-driven startups and SMBs across sectors seeking automated business insights. (42 words)

What makes BRQL different from SQL?

BRQL is Better Reports’ proprietary language optimized for business analytics, not database management. It simplifies complex reporting queries across integrated SaaS data with prebuilt functions for metrics like customer LTV or campaign ROI, reducing coding needs versus raw SQL. (44 words)

Can Better Reports replace spreadsheets for analytics?

Yes for automated reporting—it pulls live data from apps into scheduled dashboards, avoiding manual exports. However, complex financial modeling may still need spreadsheets. Ideal for teams wanting to automate basic-to-intermediate reporting with visualization. (42 words)

Who are Better Reports’ main competitors?

Competes with general analytics platforms like Tableau on visualization and niche tools like Littledata for e-commerce. Differentiates with SaaS-native integrations and BRQL for business users, though lacks enterprise-scale features of legacy BI tools. (44 words)

Sources

  1. www.betterreports.com — Company overview and product features
  2. www.bloomberg.com — Context on reporting trends in business analytics
  3. techcrunch.com — Industry context on tech layoffs and market conditions
  4. www.prnewswire.com — Insight into employee engagement trends in tech