Birdzi Inc.
Birdzi, founded in 2020 by Shekar Raman, began as a geo-location software provider before pivoting to focus on customer intelligence and engagement for the grocery retail industry.
Profile
Birdzi provides AI-driven customer intelligence and engagement solutions for grocery retailers.
Birdzi, founded in 2020 by Shekar Raman, began as a geo-location software provider before pivoting to focus on customer intelligence and engagement for the grocery retail industry. Headquartered in Bridgewater, New Jersey, the company has evolved into a key player in the grocery tech space, offering AI-driven solutions that unify loyalty, point-of-sale (POS), and e-commerce data into a single platform. Birdzi’s core product, Visper, automates personalized promotional offers at scale, helping retailers improve customer retention and basket size.
The company’s latest innovation, DataScope, provides a suite of retail analytics tools developed in collaboration with Tops Friendly Markets. Birdzi’s customer base includes major regional grocers like Coborn’s, Brookshire’s Grocery, and Rouses, which have reported significant improvements in shopper engagement and loyalty. In 2023, Birdzi enabled five major regional grocers to implement its customer intelligence platform, collectively seeing a 17% increase in average basket size.
The company was recognized as one of the 50 most forward-thinking retail technology companies at NRF 2026. Birdzi’s financial trajectory appears strong, with retailers using its platform reporting a 12x return on investment. Recent hires, including VP of Customer Success Linda Wakim and VP of Sales Pasquelo Tate, have strengthened its industry position. Birdzi continues to innovate, recently launching Journey, a solution for automated shopper experiences.
Who buys this
- Regional grocery chains
- Independent grocery retailers
- Supermarket chains
- Convenience store operators
- CPG brands
Publicly disclosed clients
- Coborn’s
- Brookshire’s Grocery
- Rouses
- Redner’s Markets
- Berkots Super Foods
Strengths and what to watch
Strengths
- Unifies loyalty, POS, and e-commerce data into a single platform
- Delivers hyper-personalized offers at scale
- Proven ROI with retailers reporting a 12x return on investment
Watch for
- Dependence on regional grocers for revenue
- Competition from larger retail tech providers
- Potential challenges in scaling personalized solutions
Recent moves
Key Information
- Founded
- 2020
- Headquarters
- Bridgewater, New Jersey
Frequently Asked Questions
What does Birdzi do for grocery retailers?
Birdzi provides AI-driven customer intelligence and engagement solutions, unifying loyalty, POS, and e-commerce data. Their platform automates personalized offers at scale, helping retailers improve retention and basket size. Notable clients include Coborn’s and Rouses, with reported 17% basket size increases and 12x ROI.
How does Birdzi's Visper platform work?
Visper is Birdzi’s core product that automates hyper-personalized promotional offers by analyzing unified customer data. It integrates loyalty programs, point-of-sale systems, and e-commerce activity to deliver targeted promotions, helping regional grocers like Brookshire’s improve shopper engagement and operational efficiency.
Which grocery chains use Birdzi's technology?
Birdzi serves major regional grocers including Coborn’s, Brookshire’s Grocery, Rouses, Redner’s Markets, and Berkots Super Foods. These retailers report significant improvements in customer engagement and basket size after implementing Birdzi’s AI-driven personalization and analytics solutions.
What ROI can retailers expect from Birdzi?
Retailers using Birdzi’s platform report a 12x return on investment, with some seeing 17% increases in average basket size. The company’s data unification and AI-driven personalization help grocers optimize promotions and improve customer retention rates cost-effectively.
What is Birdzi's DataScope analytics tool?
DataScope is Birdzi’s retail analytics suite developed with Tops Friendly Markets. It provides grocers with actionable insights from unified customer data, enabling better decision-making for promotions, inventory, and loyalty programs. The tool complements their Visper personalization platform.
Why was Birdzi recognized at NRF 2026?
Birdzi was named among NRF 2026’s 50 most forward-thinking retail tech companies for its adaptive customer intelligence platform. Their showcase highlighted innovations like the Journey solution for automated shopper experiences and proven results with regional grocery partners.
Sources
- birdzi.com — Birdzi’s recognition at NRF 2026 and its adaptive customer intelligence platform
- birdzi.com — Birdzi’s customer intelligence platform and its impact on major retailers
- birdzi.com — Birdzi’s focus on personalization and shopper loyalty
- birdzi.com — Birdzi’s insights into future trends in the grocery industry