Braingineers

Braingineers is a Netherlands-based neuromarketing research firm specializing in user experience optimization through neuroscience techniques.

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Identifies user experience bottlenecks using neuroscience to improve digital product engagement.

Braingineers is a Netherlands-based neuromarketing research firm specializing in user experience optimization through neuroscience techniques. Founded as an independent entity before being acquired by Valsplat, a UX research and design firm with two decades of experience, the company combines behavioral tracking with post-task interviews to identify subconscious user behavior patterns. Their methodology focuses on digital touchpoints like websites, apps, and chatbots, claiming measurable impacts such as a 101% conversion increase for a telecom client and 40% sales growth for Asics after optimizing a product-finder tool.

The company offers both full-service testing and a self-service Neuro Lab platform for clients to conduct their own neuromarketing studies. Braingineers was recognized in the Emerce Top 100, indicating traction in the European digital business landscape. Their acquisition by Valsplat in recent years expanded service offerings to include broader UX research and design capabilities, though financial terms were undisclosed. Current positioning emphasizes actionable insights for A/B testing and product optimization, with case studies highlighting work with brands like TomTom, where app store downloads increased by 5% post-optimization.

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Who buys this

  • E-commerce platforms seeking conversion rate optimization
  • Mobile app developers needing onboarding flow improvements
  • Retail brands optimizing digital product finders
  • Telecom companies reducing self-service friction
  • Enterprise software providers enhancing UI/UX

Publicly disclosed clients

  • Asics
  • TomTom

Strengths and what to watch

Strengths

  • Proprietary neuro-usability methodology combining behavioral tracking with post-task interviews
  • Demonstrated ROI in case studies (e.g., 40% sales lift for Asics)
  • Integration with Valsplat's broader UX research capabilities post-acquisition

Watch for

  • Dependence on neuromarketing niche as AI-driven analytics tools proliferate
  • Integration challenges with parent company Valsplat's services
  • Limited public financials or growth metrics post-acquisition

Key Information

Founded
2015
Headquarters
Amsterdam

Frequently Asked Questions

What does Braingineers do?

Braingineers uses neuroscience to identify user experience bottlenecks, improving digital product engagement. They specialize in optimizing websites, apps, and chatbots through behavioral tracking and post-task interviews, delivering measurable results like increased conversions and sales growth for clients such as Asics and TomTom.

How does Braingineers' neuromarketing methodology work?

Braingineers combines behavioral tracking with post-task interviews to uncover subconscious user behavior patterns. Their neuro-usability methodology focuses on digital touchpoints, providing actionable insights for A/B testing and product optimization, which have led to significant improvements in client metrics like conversion rates and sales.

What industries benefit from Braingineers' services?

Braingineers serves e-commerce platforms, mobile app developers, retail brands, telecom companies, and enterprise software providers. They help optimize digital product finders, onboarding flows, self-service tools, and UI/UX, delivering measurable ROI for clients like Asics and TomTom.

What are some success stories from Braingineers' clients?

Braingineers achieved a 101% conversion increase for a telecom client and a 40% sales growth for Asics by optimizing a product-finder tool. They also boosted TomTom's app store downloads by 5% through targeted UX improvements.

What is Braingineers' relationship with Valsplat?

Braingineers was acquired by Valsplat, a UX research and design firm with two decades of experience. This acquisition expanded Braingineers' service offerings to include broader UX research and design capabilities, enhancing their ability to deliver actionable insights for digital product optimization.

What tools does Braingineers offer for neuromarketing research?

Braingineers provides full-service testing and a self-service Neuro Lab platform. These tools allow clients to conduct neuromarketing studies, combining behavioral tracking with post-task interviews to identify and address user experience bottlenecks in digital products like websites, apps, and chatbots.

Sources

  1. www.braingineers.com — Company offerings, client case studies, and acquisition by Valsplat
  2. stratxsim.com — Context on neuromarketing industry trends
  3. www.nutrien.com — Example of contemporary corporate reporting style
  4. ir.bruker.com — Example of financial reporting format