Braze

Braze, founded in 2011 by Bill Magnuson, Mark Ghermezian, and Jon Hyman, is a customer engagement platform that enables brands to manage cross-channel messaging, journey orchestration, and AI-powered decisioning.

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Braze provides a platform for brands to manage customer engagement across multiple channels using AI-driven tools.

Braze, founded in 2011 by Bill Magnuson, Mark Ghermezian, and Jon Hyman, is a customer engagement platform that enables brands to manage cross-channel messaging, journey orchestration, and AI-powered decisioning. Headquartered in New York City, Braze has grown into a publicly traded company (NASDAQ: BRZE) with a market capitalization of $3.5 billion as of June 2026. The company reported $205.2 million in revenue for Q4 FY2026, marking a 28% year-over-year growth, and a trailing twelve-month dollar-based net retention of 109%.

Braze serves over 2,600 customers globally, including notable names like Wyndham Hotels, MetLife, Delivery Hero, Canva, and Rakuten Viber. Its AI-driven tools, such as BrazeAI Decisioning Studio™ and BrazeAI Agent Console™, have been pivotal in scaling personalized customer experiences. Braze completed the acquisition of OfferFit, an AI decisioning company, in early 2025, further bolstering its AI capabilities.

Despite its growth, Braze faces challenges in maintaining profitability, with a GAAP operating loss of $28.2 million in Q4 FY2026, driven partly by $37.3 million in stock-based compensation. The company has also announced a $100 million share repurchase program, signaling confidence in its financial trajectory.

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Who buys this

  • Enterprise brands seeking scalable customer engagement solutions
  • E-commerce companies requiring personalized messaging
  • Media and entertainment firms focusing on audience retention
  • Financial services companies managing customer interactions
  • Travel and hospitality businesses optimizing guest experiences

Publicly disclosed clients

  • Wyndham Hotels
  • MetLife
  • Delivery Hero
  • Canva
  • Rakuten Viber

Strengths and what to watch

Strengths

  • Strong revenue growth, with 28% YoY increase in Q4 FY2026
  • High dollar-based net retention rate of 109% as of Q4 FY2026
  • Robust AI capabilities with BrazeAI Decisioning Studio™ and BrazeAI Agent Console™

Watch for

  • GAAP operating loss of $28.2 million in Q4 FY2026, driven by high stock-based compensation
  • Dependence on enterprise customers, with 333 clients accounting for $500,000+ ARR
  • Integration risks following the acquisition of OfferFit in 2025

Recent moves

Key Information

Founded
2011
Employees
1988
Headquarters
New York City
Country
United States

Frequently Asked Questions

What does Braze do?

Braze provides a customer engagement platform enabling brands to manage cross-channel messaging, journey orchestration, and AI-powered decisioning. Founded in 2011, it serves 2,600+ global clients like Canva and MetLife with tools for personalized experiences. The company went public in 2021 and reported $205M Q4 2026 revenue.

How does Braze use AI?

Braze incorporates AI through its BrazeAI Decisioning Studio™ and Agent Console™, automating personalized customer interactions. The 2025 OfferFit acquisition enhanced these capabilities. AI optimizes message timing, content, and channel selection across email, push, and in-app notifications for enterprises like Delivery Hero and Wyndham Hotels.

Is Braze profitable?

Braze reported a $28.2M GAAP operating loss in Q4 2026, partly due to $37.3M stock-based compensation. However, revenue grew 28% YoY to $205.2M, with 109% net retention. The company announced a $100M share repurchase program, signaling confidence despite current profitability challenges.

What types of companies use Braze?

Braze serves enterprise brands across e-commerce (Canva), financial services (MetLife), hospitality (Wyndham), media (Rakuten Viber), and delivery (Delivery Hero). Its platform specializes in scalable, personalized engagement for businesses requiring complex cross-channel messaging and customer journey management.

What was Braze's OfferFit acquisition?

Braze acquired AI decisioning company OfferFit in early 2025 to enhance its predictive analytics capabilities. This strengthened Braze's AI-powered personalization tools, though integration risks remain. The move reflects Braze's focus on AI-driven customer engagement amid growing competition in martech.

How fast is Braze growing?

Braze achieved 28% year-over-year revenue growth in Q4 2026, reaching $205.2M. With 109% dollar-based net retention, it demonstrates strong expansion within existing accounts. The platform now serves 2,600+ customers, including 333 enterprises generating over $500,000 annually in recurring revenue.

Sources

  1. investors.braze.com — Q4 FY2026 financial results
  2. investors.braze.com — Braze's fiscal year and Q4 2026 results
  3. investors.braze.com — Braze's customer base and AI-driven tools
  4. investors.braze.com — Braze's Q1 FY2026 results and OfferFit acquisition