BROADLAB UK LIMITED

Broadlab UK Limited, founded in 2023 and headquartered in London, operates as an AI-driven addressable TV platform designed for agencies navigating the fragmented landscape of addressable TV advertising.

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An AI-driven platform that simplifies addressable TV advertising for agencies.

Broadlab UK Limited, founded in 2023 and headquartered in London, operates as an AI-driven addressable TV platform designed for agencies navigating the fragmented landscape of addressable TV advertising. The company combines the scale and impact of linear TV with the targeting, optimization, and measurement capabilities of digital advertising. Broadlab’s proprietary household-based ID graph enables advertisers to create custom audiences, optimize campaigns, and measure outcomes across the marketing funnel.

Despite being unfunded as of May 2026, Broadlab has positioned itself as a key player in the UK’s addressable TV market, competing with established firms like Cadent and INVISION. The company’s leadership includes Managing Director Jana Eisenstein, Head of Global Supply Operations Kim Gibbard, and Executive Sales Leader Lawrence Horne, who joined in February 2026. Broadlab’s focus on simplifying the complex ecosystem of addressable TV advertising has attracted attention, but its reliance on AI and machine learning for campaign optimization remains untested at scale. With a reported headcount of seven employees as of December 2024, Broadlab faces the challenge of scaling its operations while maintaining its competitive edge in a rapidly evolving market.

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Who buys this

  • Media agencies
  • Brands seeking targeted TV advertising
  • Advertisers focused on performance-based outcomes
  • Companies leveraging digital and linear TV campaigns

Strengths and what to watch

Strengths

  • Proprietary household-based ID graph optimized for addressable TV
  • Combines linear TV scale with digital targeting and measurement
  • Leadership team with deep industry expertise in DSP/SSP platforms

Watch for

  • Unfunded status limits growth and scalability
  • Reliance on AI for campaign optimization remains untested at scale
  • High competition from established players like Cadent and INVISION

Key Information

Founded
2023
Headquarters
London, UK

Frequently Asked Questions

What is Broadlab UK Limited?

Broadlab UK Limited is a London-based AI-driven platform founded in 2023 that simplifies addressable TV advertising for agencies. It combines linear TV's scale with digital advertising's targeting and measurement capabilities, using a proprietary household-based ID graph to optimize campaigns across the marketing funnel.

How does Broadlab's addressable TV advertising work?

Broadlab's platform uses AI and a proprietary household-based ID graph to enable precise audience targeting on TV. Advertisers can create custom audiences, optimize campaigns in real-time, and measure outcomes, blending TV's broad reach with digital-like precision for performance-based advertising.

Who are Broadlab UK's main competitors?

Broadlab competes with established UK addressable TV players like Cadent and INVISION. Despite being unfunded and smaller (7 employees as of 2024), it differentiates through its AI-driven optimization and household ID graph for combining linear and digital TV advertising capabilities.

What are the key features of Broadlab's platform?

Broadlab offers three key features: 1) Household-based ID graph for precise targeting, 2) AI-driven campaign optimization across linear and digital TV, and 3) Performance measurement throughout the marketing funnel. The platform simplifies the complex addressable TV ecosystem for media agencies and advertisers.

Who leads Broadlab UK's operations?

Broadlab's leadership includes Managing Director Jana Eisenstein, Head of Global Supply Operations Kim Gibbard, and Executive Sales Leader Lawrence Horne (joined Feb 2026). The team brings deep expertise in programmatic advertising and TV platforms to drive the company's addressable TV solutions.

What challenges does Broadlab UK face?

As an unfunded startup, Broadlab faces scalability challenges against better-funded competitors. Its AI-driven approach remains untested at scale, and the company must prove its technology while growing its 7-person team in a rapidly evolving addressable TV market dominated by established players.

Sources

  1. tracxn.com — Broadlab’s founding year, location, and competitive landscape
  2. broadlab.tv — Broadlab’s product focus on addressable TV advertising
  3. uk.linkedin.com — Lawrence Horne’s role as Executive Sales Leader
  4. uk.linkedin.com — Kim Gibbard’s role as Head of Global Supply Operations
  5. uk.linkedin.com — Jana Eisenstein’s role as Managing Director