Bsquare

Bsquare, founded in 1994 and headquartered in Bellevue, Washington, specializes in software solutions for IoT and embedded systems.

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Bsquare provides software solutions for IoT and embedded systems, focusing on device management, OS consulting, and Windows IoT licensing.

Bsquare, founded in 1994 and headquartered in Bellevue, Washington, specializes in software solutions for IoT and embedded systems. The company offers a suite of products and services aimed at helping businesses build intelligent devices and systems. Bsquare's primary focus is on Windows IoT licensing, OS consulting, and device management solutions.

In 2025, Bsquare was acquired by Kontron, a global leader in embedded computing technology, marking a significant shift in its strategic direction. The acquisition aimed to integrate Bsquare's expertise in IoT and embedded systems with Kontron's broader portfolio. Bsquare's financials, as of its last SEC filing in 2022, showed revenues of $20.5 million, with a headcount of approximately 100 employees.

The company has historically served industries such as healthcare, avionics, energy, and manufacturing. Bsquare's notable clients include Coca-Cola, with whom it developed the 'Freestyle' soda fountain, an internet-connected device offering over 100 beverage combinations. Despite its innovative solutions, Bsquare has faced challenges, including leadership turnover and market competition.

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Who buys this

  • Healthcare providers
  • Avionics companies
  • Energy and manufacturing firms
  • Hospitality and entertainment businesses
  • Retail and consumer goods companies

Publicly disclosed clients

  • Coca-Cola

Strengths and what to watch

Strengths

  • Strong expertise in Windows IoT and embedded systems
  • Proven track record with major clients like Coca-Cola
  • Integration with Kontron's extensive technology portfolio

Watch for

  • Leadership turnover post-acquisition by Kontron
  • Market competition in IoT and embedded systems
  • Potential integration challenges with Kontron's broader operations

Key Information

Founded
1994
Employees
330
Headquarters
Bellevue, Washington
Country
United States

Frequently Asked Questions

What does Bsquare do?

Bsquare provides software solutions for IoT and embedded systems, specializing in Windows IoT licensing, device management, and OS consulting. Founded in 1994, it helps businesses build intelligent devices across healthcare, avionics, and manufacturing. Acquired by Kontron in 2025, Bsquare integrates IoT expertise with broader embedded computing solutions.

What are Bsquare's main IoT solutions?

Bsquare focuses on Windows IoT licensing, device management software, and OS consulting services. Their solutions enable businesses to develop and manage intelligent devices, particularly in healthcare, energy, and manufacturing sectors. The company combines embedded systems expertise with Kontron's technology post-acquisition.

How did Kontron's acquisition affect Bsquare?

Kontron acquired Bsquare in 2025 to integrate its IoT and embedded systems expertise. This strategic move expanded Bsquare's technology portfolio but introduced integration challenges. The acquisition followed leadership turnover and aimed to strengthen Kontron's position in intelligent device solutions.

Who are Bsquare's notable clients?

Bsquare's most prominent client is Coca-Cola, collaborating on the Freestyle soda fountain project. This internet-connected device offers over 100 beverage combinations. The company also serves healthcare providers, avionics firms, and manufacturers, though specific client names beyond Coca-Cola aren't publicly detailed.

What industries use Bsquare's device management?

Bsquare's device management solutions serve healthcare, avionics, energy, manufacturing, and hospitality sectors. Their Windows IoT expertise helps these industries build and maintain intelligent systems. The 2022 SEC filing showed $20.5M revenue primarily from these verticals.

What challenges does Bsquare face?

Bsquare navigates post-acquisition integration with Kontron, leadership turnover, and IoT market competition. While maintaining strengths in Windows IoT and embedded systems, the company must align with Kontron's broader operations and evolving industry demands for connected device solutions.

Sources

  1. www.sec.gov — Financials and headcount
  2. www.sec.gov — Leadership and strategic moves
  3. techcrunch.com — Notable clients like Coca-Cola
  4. www.bsquare.com — Product offerings and industry focus