Calltouch
Calltouch is a Russian marketing analytics and automation platform founded in 2012, operating under the legal entity OOO 'Koltach Solutions' (ИНН 7703388936).
Profile
Provides marketing analytics software that tracks customer interactions from ad click to sale.
Calltouch is a Russian marketing analytics and automation platform founded in 2012, operating under the legal entity OOO 'Koltach Solutions' (ИНН 7703388936). The company provides tools for tracking customer journeys across online and offline channels, with a focus on call tracking, lead management, and campaign attribution. Its platform integrates with major advertising platforms like Yandex.Direct and Google Ads.
Calltouch claims over 50,000 clients, primarily in the Russian market, though specific revenue figures are not publicly disclosed. The company positions itself as a full-funnel solution, offering features from traffic acquisition to post-purchase customer reactivation. Recent promotional activity includes targeted SMS campaigns with cashback incentives, suggesting a push into mobile engagement tools.
Calltouch maintains an active blog with practical marketing advice, indicating a content-driven customer acquisition strategy. The platform operates on a SaaS model, though its international expansion plans, if any, remain unclear given its Russia-centric operations.
Who buys this
- Russian digital marketing agencies managing client campaigns
- E-commerce businesses optimizing ad spend
- B2C service providers tracking offline conversions
- Enterprise sales teams needing lead attribution
Strengths and what to watch
Strengths
- Deep integration with Yandex ecosystem critical for Russian market
- Full-funnel tracking including offline call conversions
- Active educational content library supporting user adoption
Watch for
- Concentration risk in Russian market amid geopolitical tensions
- No visible international expansion beyond Russian-speaking regions
- Promotional reliance on SMS campaigns (10% cashback offers) may indicate growth pressure
Recent moves
Key Information
- Founded
- 2012
Frequently Asked Questions
What is Calltouch?
Calltouch is a Russian marketing analytics platform founded in 2012. It tracks customer interactions from ad click to sale, offering tools for call tracking, lead management, and campaign attribution. The platform integrates with major advertising platforms like Yandex.Direct and Google Ads.
Who uses Calltouch?
Calltouch serves Russian digital marketing agencies, e-commerce businesses, B2C service providers, and enterprise sales teams. Its clients primarily focus on optimizing ad spend, tracking offline conversions, and managing lead attribution across online and offline channels.
What are Calltouch's key features?
Calltouch offers full-funnel tracking, including offline call conversions, deep integration with Yandex, and lead management tools. Its platform supports traffic acquisition, campaign attribution, and post-purchase customer reactivation, making it a comprehensive solution for marketing analytics.
Is Calltouch focused on the Russian market?
Yes, Calltouch primarily operates in the Russian market, with deep integration into the Yandex ecosystem. While it claims over 50,000 clients, its international expansion plans remain unclear, and its operations are heavily Russia-centric.
What is Calltouch's business model?
Calltouch operates on a SaaS (Software as a Service) model, providing marketing analytics and automation tools. The company emphasizes educational content and promotional SMS campaigns with cashback incentives to drive user adoption and engagement.
What are Calltouch's recent developments?
In June 2026, Calltouch launched a 10% cashback promotion for targeted SMS campaigns. This move highlights its focus on mobile engagement tools and suggests efforts to boost growth through innovative promotional strategies.
Sources
- www.calltouch.ru — Current promotional SMS campaign with cashback offer
- www.calltouch.ru — Product functionality for analytics dashboards
- www.calltouch.ru — Company's SaaS business model
- www.calltouch.ru — Claim of 50,000+ client implementations