CAMBRIDGE MOBILYTICS LIMITED

Cambridge Mobilytics Limited is a UK-based startup specializing in data-driven tools for the electric vehicle (EV) charging sector.

Reviewed by 7wData

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Profile

Provides AI tools to help businesses identify optimal locations for EV charging stations and find potential customers.

Cambridge Mobilytics Limited is a UK-based startup specializing in data-driven tools for the electric vehicle (EV) charging sector. Founded by Eliott Fournet, a software engineer with extensive experience in e-mobility, the company emerged from the University of Cambridge's entrepreneurial ecosystem, supported by King's College and Cambridge Enterprise. Fournet, a recipient of the University of Cambridge Scholarship for Entrepreneurs, has advised major e-mobility players across Europe and China.

The company focuses on providing AI-powered analytics to optimize site selection and lead generation for charge point operators and installers. Its tools analyze factors like grid capacity (DNO headroom), traffic patterns, demographics, and competitive landscapes to predict demand for EV charging infrastructure. Cambridge Mobilytics is part of the 2025 SPARK incubator cohort, which includes 24 ventures from 17 countries.

While the company has not disclosed funding rounds or revenue, its affiliation with Cambridge's innovation programs suggests early-stage backing. The EV charging market in the UK is growing rapidly, but the company faces competition from established players and must navigate the complexities of grid capacity and local regulations.

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Who buys this

  • Charge Point Operators (CPOs) expanding their networks
  • EV charging hardware installers seeking new sites
  • Property developers integrating EV infrastructure
  • Local governments planning public charging networks
  • Fleet operators transitioning to electric vehicles

Strengths and what to watch

Strengths

  • Founder with deep expertise in EV charging software and European e-mobility markets
  • Backing from University of Cambridge's entrepreneurial ecosystem, including King's College and Cambridge Enterprise
  • Focus on UK-specific data, including DNO grid capacity metrics, which are critical for charging site viability

Watch for

  • No disclosed funding rounds or revenue figures as of mid-2026, raising questions about financial runway
  • High dependence on UK market while international EV charging standards diverge
  • Potential customer concentration risk if reliant on a small number of charge point operators

Key Information

Founded
2010
Headquarters
Cambridge, MA

Frequently Asked Questions

What does Cambridge Mobilytics do?

Cambridge Mobilytics provides AI-powered analytics tools to help businesses identify optimal locations for EV charging stations. The UK-based startup analyzes grid capacity, traffic patterns, and demographics to predict charging demand, serving charge point operators, installers, and local governments planning EV infrastructure.

How does AI help choose EV charging locations?

Cambridge Mobilytics' AI tools analyze multiple data points including UK grid capacity (DNO headroom), local traffic flows, demographic trends, and existing charger competition. This helps operators identify high-demand, technically viable sites while avoiding oversaturated markets or locations with insufficient electrical infrastructure.

Who uses Cambridge Mobilytics' services?

Primary customers include charge point operators expanding networks, EV hardware installers scouting sites, property developers integrating charging, local governments planning public infrastructure, and fleet operators transitioning to electric vehicles. The tools help these groups make data-driven decisions about charger placement and capacity planning.

What makes Cambridge Mobilytics unique?

The company combines founder Eliott Fournet's e-mobility expertise with Cambridge University's entrepreneurial ecosystem support. Their focus on UK-specific grid capacity data (DNO metrics) and integration of multiple demand indicators provides localized insights many competitors lack, particularly valuable for the rapidly growing UK EV market.

What are the challenges for Cambridge Mobilytics?

As a young company, it hasn't disclosed funding or revenue figures. Its UK focus may limit international scalability as charging standards diverge globally. Competition from established players and reliance on a few large charge point operators could also pose risks to growth and market penetration.

How accurate are EV charging demand predictions?

While specific accuracy metrics aren't published, Cambridge Mobilytics' approach analyzes multiple verified data streams - including real grid capacity limits, observed traffic patterns, and demographic EV adoption trends. This multi-factor analysis likely improves prediction reliability compared to single-metric approaches used by some competitors.

Sources

  1. www.linkedin.com — Company's participation in Cambridge SPARK incubator and focus on EV charging data
  2. cambridge-mobilytics.com — Product offerings and founder background
  3. www.linkedin.com — Inclusion in SPARK cohort alongside other startups
  4. www.linkedin.com — External validation of company's focus on EV charging data solutions