Causiq

Causiq is a marketing analytics platform founded to address the gap in measuring cross-channel marketing effectiveness, particularly for e-commerce and performance-driven campaigns.

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Measures the true business impact of marketing spend across digital and offline channels.

Causiq is a marketing analytics platform founded to address the gap in measuring cross-channel marketing effectiveness, particularly for e-commerce and performance-driven campaigns. The company positions itself as a tool for CMOs and marketing managers seeking to quantify returns across online and offline channels, with a focus on automated data integration and predictive analytics. Their pricing tiers (Starter at €1,440/month, Growth at €2,560/month, and custom Enterprise plans) target mid-market to large organizations with monthly media budgets exceeding €10,000.

The platform integrates with major ad platforms like Facebook, TikTok, and LinkedIn, offering features such as attributed ROAS, marginal ROAS calculations, and offline channel attribution. A partner program launched in 2025 aims to expand reach through agencies and consultants. No funding rounds or headcount figures are publicly disclosed as of 2026, suggesting bootstrapped or early-stage growth.

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Who buys this

  • E-commerce brands with >€10k monthly ad spend
  • Marketing agencies managing multi-channel campaigns
  • Enterprise CMOs needing unified attribution reporting
  • Performance marketers optimizing funnel efficiency

Strengths and what to watch

Strengths

  • Automated daily data pulls from 10+ ad platforms (Facebook, TikTok, etc.)
  • Pricing scales clearly with integrations and users, avoiding opaque enterprise deals
  • Partner program incentivizes agencies to adopt as a resale/service layer

Watch for

  • No disclosed funding or revenue suggests limited runway for R&D
  • ‘Coming soon’ predictive features risk overpromising vs. delivered capabilities
  • Euro-centric pricing may complicate global expansion

Key Information

Founded
2020
Headquarters
Stockholm, Sweden

Frequently Asked Questions

What is Causiq and how does it help marketers?

Causiq is a marketing analytics platform that measures true business impact across digital and offline channels. It helps e-commerce brands and agencies quantify campaign effectiveness through automated data integration, attributed ROAS calculations, and cross-channel attribution—particularly for organizations spending €10k+ monthly on ads.

How much does Causiq cost for mid-sized businesses?

Causiq offers Starter at €1,440/month and Growth at €2,560/month, targeting businesses with substantial ad spends. Enterprise plans require custom pricing. Costs scale with integrations and users, focusing on transparency compared to traditional enterprise deals with opaque pricing structures.

Which advertising platforms does Causiq integrate with?

The platform pulls daily data from Facebook, TikTok, LinkedIn, and 7+ other ad platforms. Automated integrations cover digital channels while supporting offline campaign attribution—helping marketers unify performance data across paid social, search, and traditional media buys.

Is Causiq suitable for e-commerce brands?

Yes, Causiq specifically targets e-commerce companies spending €10k+/month on ads. Features like marginal ROAS calculations and multi-touch attribution help optimize product campaigns across platforms. The tool benchmarks performance against industry standards for DTC and retail marketers.

How does Causiq's partner program work?

Launched in 2025, the program lets agencies and consultants resell Causiq or bundle it with services. Partners gain access to co-marketing materials and training—positioning the platform as a value-add for clients needing advanced attribution beyond platform-native analytics.

What are limitations of using Causiq?

The lack of disclosed funding may impact R&D for predictive features still in development. Euro-centric pricing could complicate global adoption. Businesses under €10k monthly ad spend may find cheaper alternatives, as the tool focuses on mid-market and enterprise needs.

Sources

  1. causiq.com — Pricing tiers and feature breakdown
  2. causiq.com — Platform capabilities and integrations
  3. causiq.com — Partner program structure
  4. causiq.com — Company positioning and tech focus