CHEQ
CHEQ is a cybersecurity company specializing in traffic validation and fraud prevention for digital marketing and advertising.
Profile
CHEQ helps businesses distinguish real users from bots and fraudulent traffic across websites and apps.
CHEQ is a cybersecurity company specializing in traffic validation and fraud prevention for digital marketing and advertising. Founded in Tel Aviv by Guy Tytunovich, the company initially focused on ad fraud detection but has since expanded its scope to address broader threats in the digital ecosystem, including AI-driven bots and non-human traffic. CHEQ's platform analyzes web, application, and API interactions to distinguish legitimate users from malicious actors, serving over 15,000 brands globally.
The company raised $16 million in Series B funding in 2019, though more recent financials are undisclosed. In 2025, CHEQ observed a significant rise in AI agent activity across enterprise environments, prompting the development of new detection and mitigation strategies. The company's client base spans ecommerce, travel, financial services, media, and technology sectors, with notable customers including Angi, Palo Alto Networks, Cox Media Group, and Twilio. CHEQ's recent research highlights the rapid normalization of AI agents as a distinct class of web traffic, presenting both opportunities and challenges for digital security.
Who buys this
- Ecommerce platforms needing fraud prevention
- Digital media companies combating ad fraud
- Financial services firms securing online transactions
- Travel booking sites protecting against scrapers
- Enterprise technology providers securing APIs
Publicly disclosed clients
- Angi
- Palo Alto Networks
- Cox Media Group
- Twilio
Strengths and what to watch
Strengths
- Global network monitoring over 15,000 brand properties for traffic patterns
- Specialized detection of emerging AI agent behaviors beyond traditional bots
- Cross-industry deployment with clients in high-fraud verticals like finance and travel
Watch for
- Dependence on advertising sector that's cutting fraud prevention budgets in 2026
- Potential false positives as AI agents mimic human behavior more closely
- Competition from cloud platform-native security tools reducing standalone demand
Recent moves
Key Information
- Founded
- 2016
- Employees
- 260
- Headquarters
- Tel Aviv
- Country
- Israel
Frequently Asked Questions
What does CHEQ do?
CHEQ provides cybersecurity solutions that distinguish real users from bots and fraudulent traffic across websites and apps. Their platform analyzes web, application, and API interactions to protect digital marketing, ecommerce, and financial services from non-human traffic and emerging AI-driven threats.
How does CHEQ detect AI bots?
CHEQ monitors traffic patterns across 15,000+ properties, identifying behavioral anomalies characteristic of AI agents. Their 2025 research highlights specialized detection methods for AI-driven bots that mimic human behavior, requiring continuous adaptation to new threat vectors in digital ecosystems.
Which industries use CHEQ's fraud prevention?
Major clients span ecommerce, financial services, travel, media, and technology sectors. Notable users include Angi, Palo Alto Networks, and Twilio, protecting against ad fraud, transaction scams, and content scraping. CHEQ tailors solutions to high-fraud verticals with specific threat profiles.
When did CHEQ get funding?
The company raised $16 million in Series B funding in 2019. While current financials aren't public, this capital supported expansion into AI threat detection and global client growth across multiple industries facing sophisticated digital fraud challenges.
What's new in CHEQ's 2025 AI research?
Their 2025 report documents the normalization of AI agents as distinct traffic class, requiring updated detection strategies. Findings inform protection against bots that increasingly mimic human behavior across websites, apps, and APIs, particularly targeting financial and ecommerce systems.
How does CHEQ compare to traditional bot detection?
Unlike basic bot blockers, CHEQ analyzes complex behavioral patterns across digital properties, specializing in emerging AI threats. Their global monitoring network adapts to new fraud techniques, offering cross-industry protection where traditional tools miss sophisticated non-human traffic.
Sources
- cheq.ai — 2025 AI agent traffic trends and behavioral analysis
- www.cheq.ai — Current product positioning and client count
- techcrunch.com — 2019 Series B funding round
- cheq.ai — Named client logos including Angi, Palo Alto Networks