Clari

Clari, founded in 2012 and headquartered in Sunnyvale, California, has emerged as a significant player in the revenue operations (RevOps) space.

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Clari provides a revenue operations platform that uses AI to help sales teams predict outcomes and manage pipelines more effectively.

Clari, founded in 2012 and headquartered in Sunnyvale, California, has emerged as a significant player in the revenue operations (RevOps) space. The company initially focused on providing sales teams with predictive insights beyond CRM data but has since expanded into a broader platform that integrates sales, marketing, and customer service data. Clari's platform is designed to offer end-to-end pipeline coverage, leveraging AI to monitor deals across all stages.

The company has raised $285 million in total funding, including a $150 million Series E in March 2021 led by Silver Lake, valuing the firm at $1.6 billion. Clari serves over 1,500 customers, including notable names like Databricks, UiPath, and Okta, and claims to manage $5 trillion in revenue. The platform's adoption surged during the pandemic as remote sales teams sought better visibility and control over their pipelines.

Clari's recent innovations include Adaptive Revenue Metrics, Account Engagement, and Relationship Insights, aimed at providing real-time diagnostics and improving go-to-market effectiveness. The company is positioning itself as a leader in the RevOps category, which Gartner predicts will be adopted by 75% of high-growth tech companies by 2025.

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Who buys this

  • High-growth tech companies
  • Enterprise sales teams
  • Revenue operations leaders
  • Marketing and customer service teams
  • Public and private companies with complex sales cycles

Publicly disclosed clients

  • Databricks
  • UiPath
  • Okta
  • Verizon Media Platform
  • Zscaler

Strengths and what to watch

Strengths

  • Strong AI-driven predictive capabilities for revenue forecasting
  • Broad integration with CRM and other business systems
  • Significant market traction with over 1,500 customers and $5 trillion in managed revenue

Watch for

  • Dependence on high-growth tech companies, which may be vulnerable to economic downturns
  • Competition from established CRM providers adding similar features
  • Potential challenges in scaling globally while maintaining product quality and customer support

Key Information

Founded
2012
Headquarters
Sunnyvale, California

Frequently Asked Questions

What does Clari do?

Clari provides an AI-powered revenue operations platform that helps sales teams predict outcomes and manage pipelines. Founded in 2012, it integrates sales, marketing, and customer service data to offer end-to-end pipeline visibility. The platform serves over 1,500 customers, including Databricks and Okta, managing $5 trillion in revenue.

How does Clari use AI for sales forecasting?

Clari's platform analyzes CRM and business system data to predict revenue outcomes. Its AI identifies pipeline risks and opportunities across sales stages. Features like Adaptive Revenue Metrics provide real-time diagnostics, helping teams focus on high-probability deals. The system learns from historical patterns to improve forecast accuracy over time.

What companies use Clari?

Clari serves 1,500+ customers, primarily high-growth tech companies and enterprises. Notable clients include Databricks, UiPath, Okta, Verizon Media Platform, and Zscaler. These organizations leverage Clari for revenue visibility, particularly those with complex sales cycles needing predictive insights beyond basic CRM functionality.

How much funding has Clari raised?

Clari has raised $285 million total, including a $150 million Series E in March 2021 led by Silver Lake. This round valued the company at $1.6 billion. The funding supports product development and market expansion in the growing RevOps category, projected for widespread adoption by 2025.

What makes Clari different from CRM systems?

Unlike traditional CRMs that track activities, Clari focuses on revenue outcomes using AI. It integrates data across sales, marketing, and service systems to provide predictive insights. Features like Relationship Insights analyze engagement patterns, while Adaptive Metrics offer real-time pipeline diagnostics—capabilities most CRMs lack without additional tools.

What are Clari's newest features?

Recent innovations include Adaptive Revenue Metrics for real-time diagnostics, Account Engagement tracking, and Relationship Insights. These tools help teams identify at-risk deals and prioritize engagements. The platform continues evolving to address needs in the emerging RevOps category, combining AI with cross-functional data integration for better forecasting.

Sources

  1. www.prnewswire.com — Funding details and valuation
  2. techcrunch.com — Product expansion and platform capabilities
  3. www.clari.com — Customer base and case studies
  4. www.prnewswire.com — Adaptive forecasting capabilities