Clarivoy
Clarivoy, founded by Steve White and headquartered in Columbus, Ohio, provides multi-touch sales attribution and digital targeting tools specifically for the automotive industry.
Profile
Tracks which ads lead to car sales, even for shoppers who never fill out a lead form.
Clarivoy, founded by Steve White and headquartered in Columbus, Ohio, provides multi-touch sales attribution and digital targeting tools specifically for the automotive industry. The company focuses on connecting media exposure to real-world dealership visits and vehicle sales, addressing a longstanding gap in TV and digital advertising measurement. Its proprietary technology tracks anonymous shopper behavior across platforms like CarGurus, Autotrader, and Comcast's TV inventory, offering dealers granular insights into which campaigns drive actual purchases.
Recent milestones include a 2026 partnership with Comcast Advertising to power attribution in its Outcomes+ platform, enabling auto advertisers to measure TV-driven dealership visits for the first time. Clarivoy's customer base has grown alongside automotive retail groups like McGovern Automotive, which scaled from 8 to 33 dealerships using its platform to cut $200K in monthly ad waste. The company emphasizes independence—it doesn't sell media, positioning its attribution as unbiased. Current traction includes tracking 160M+ North American auto shoppers and analyzing 1.1B monthly pageviews, with integrations into dealer CRMs like CDK and VinSolutions.
Who buys this
- Automotive dealership groups
- Regional auto ad agencies
- National auto brands (OEMs)
- Auto marketplace platforms (e.g., CarGurus integration)
- TV/streaming advertisers targeting auto buyers
Publicly disclosed clients
- McGovern Automotive Group
- Cardinale Automotive Group
Strengths and what to watch
Strengths
- Deterministic attribution linking TV ads to dealership visits via Comcast Outcomes+ partnership
- Integration with major auto marketplaces (CarGurus, Autotrader) for mid-funnel visibility
- Proprietary cookieless ID system (AuthenticatediD™) for cross-device tracking
Watch for
- Dependence on third-party data partnerships (e.g., Comcast, CarGurus) for attribution inputs
- Auto market cyclicality—dealers may cut ad budgets during downturns
- Privacy regulations limiting cross-platform tracking methods
Recent moves
Key Information
- Founded
- 2009
- Headquarters
- Columbus, Ohio
Frequently Asked Questions
What does Clarivoy do for car dealerships?
Clarivoy tracks which digital and TV ads lead to actual car sales, even when shoppers don't submit leads. Its technology connects ad exposure to dealership visits and purchases across platforms like CarGurus and Comcast, helping dealers identify effective campaigns and reduce wasted ad spend.
How does Clarivoy track TV ad performance for auto dealers?
Through its 2026 partnership with Comcast Advertising, Clarivoy powers attribution in the Outcomes+ platform. This deterministic system links TV ad exposure to dealership visits by analyzing anonymized viewer data, giving auto advertisers first-time visibility into TV-driven foot traffic.
Can Clarivoy track car shoppers without cookies?
Yes, Clarivoy uses its proprietary AuthenticatediD™ system for cookieless cross-device tracking. The technology anonymously follows auto shoppers across platforms like Autotrader and dealer websites while complying with privacy regulations, analyzing 1.1B monthly pageviews from 160M+ North American shoppers.
Which car dealerships use Clarivoy successfully?
McGovern Automotive Group scaled from 8 to 33 dealerships using Clarivoy, cutting $200K in monthly ad waste. Cardinale Automotive Group also uses the platform. These groups leverage Clarivoy's integrations with CDK and VinSolutions CRMs to attribute sales to specific campaigns.
What are the limitations of Clarivoy's technology?
Clarivoy relies on partnerships with Comcast, CarGurus, and others for attribution data. Auto market downturns may impact adoption as dealers cut budgets. Privacy regulations could also limit certain cross-platform tracking methods, though its cookieless AuthenticatediD™ system addresses some concerns.
How does Clarivoy differ from other auto ad tools?
Clarivoy specializes in multi-touch attribution linking ads to actual sales, not just leads. Its independence from media sales ensures unbiased reporting. Unique capabilities include TV-to-dealership visit tracking via Comcast and marketplace integrations providing mid-funnel visibility most tools lack.
Sources
- www.clarivoy.com — Comcast Outcomes+ partnership and deterministic attribution claims
- www.clarivoy.com — McGovern Auto Group case study results
- www.clarivoy.com — CarGurus integration details
- www.clarivoy.com — Product capabilities and shopper tracking scale