CleverTap
CleverTap, founded in 2013 and headquartered in San Francisco with a significant presence in Mumbai, is a customer engagement and retention platform that has grown into a global player.
Profile
A platform that helps businesses analyze customer behavior and automate personalized marketing campaigns to improve retention and revenue.
CleverTap, founded in 2013 and headquartered in San Francisco with a significant presence in Mumbai, is a customer engagement and retention platform that has grown into a global player. The company serves over 2,000 brands across industries like retail, gaming, and financial services, with notable clients including Domino's, Dream11, and SonyLIV. CleverTap's platform integrates analytics, engagement, and promotions, powered by its proprietary TesseractDB™ database, designed for speed and scalability.
In April 2025, CleverTap acquired rehook.ai, a Y Combinator-backed startup, to enhance its AI-driven promotions and customer retention capabilities. This move underscores CleverTap's strategy to evolve beyond engagement tools into a comprehensive retention ecosystem. The company has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines, reflecting its competitive position in the market. Backed by investors like Accel, Peak XV Partners, and Tiger Global, CleverTap operates in over 100 countries, with offices in key markets including London, São Paulo, and Singapore.
Who buys this
- Retail and e-commerce brands
- Mobile gaming companies
- Financial services providers
- Streaming and media platforms
- Travel and hospitality businesses
Publicly disclosed clients
- Domino's
- Dream11
- SonyLIV
- Decathlon
- AirAsia
- Tesco
- Levi's
Strengths and what to watch
Strengths
- Integrated platform combining analytics, engagement, and promotions, reducing the need for multiple tools.
- Proprietary TesseractDB™ database designed for high-speed customer data processing at scale.
- Strong global presence with offices in key markets and support for over 100 countries.
Watch for
- Competition from other customer engagement platforms like MoEngage, which raised $25M in 2020 to expand in North America and Europe.
- Dependence on acquisitions like rehook.ai to expand capabilities, which may pose integration challenges.
- Potential over-reliance on a few large clients, though specific churn or concentration risks are not publicly disclosed.
Recent moves
Key Information
- Founded
- 2013
- Employees
- 665
- Headquarters
- San Francisco
- Country
- United States
Frequently Asked Questions
What does CleverTap do?
CleverTap is a customer engagement platform that helps businesses analyze user behavior and automate personalized marketing campaigns. Founded in 2013, it combines analytics, engagement tools, and promotions to improve customer retention and revenue for brands across retail, gaming, and financial services.
Which companies use CleverTap?
CleverTap serves over 2,000 brands globally, including Domino's, Dream11, SonyLIV, Decathlon, and AirAsia. Its platform is particularly popular with retail, mobile gaming, financial services, and media companies seeking to improve customer retention through data-driven engagement strategies.
How does CleverTap compare to MoEngage?
Both offer customer engagement solutions, but CleverTap differentiates with its proprietary TesseractDB database for high-speed processing and integrated analytics. While MoEngage focuses on North America/Europe expansion, CleverTap has broader global operations across 100+ countries and Gartner recognition as a personalization leader.
What is CleverTap's TesseractDB?
TesseractDB is CleverTap's proprietary database technology designed for rapid processing of customer behavior data at scale. It powers the platform's real-time analytics and personalized engagement capabilities, enabling brands to act on customer insights faster than conventional marketing databases allow.
Why did CleverTap acquire rehook.ai?
CleverTap acquired rehook.ai in 2025 to enhance its AI-driven promotions and retention capabilities. The Y Combinator-backed startup's technology helps strengthen CleverTap's position as a comprehensive retention ecosystem beyond basic engagement tools, particularly for retail and e-commerce customers.
Is CleverTap a market leader?
Gartner recognized CleverTap as a Leader in its 2026 Magic Quadrant for Personalization Engines. With offices worldwide, 2,000+ clients, and backing from investors like Accel and Tiger Global, CleverTap competes strongly in customer retention technology, though faces competition from platforms like MoEngage.
Sources
- www.prnewswire.com — Acquisition of rehook.ai and CleverTap's product capabilities
- clevertap.com — Awards and recognitions, including Gartner Magic Quadrant
- www.prnewswire.com — Gartner Magic Quadrant recognition
- clevertap.com — Notable clients and customer testimonials