Commetric Ltd.
Commetric Ltd is a London-based media analytics firm specializing in AI-driven reputation and communication insights for corporate clients.
Profile
Analyzes media and social data to measure corporate reputation and CEO visibility for businesses.
Commetric Ltd is a London-based media analytics firm specializing in AI-driven reputation and communication insights for corporate clients. Founded by Christofer Solheim, who remains its largest shareholder and non-executive chairman as of 2025, the company has carved a niche in analyzing CEO visibility, ESG performance, and crisis communication through its proprietary ComVix platform. Recent leadership changes in February 2025 saw Solheim transition to a board role while Dmitry Minkovski took over as interim CEO.
Commetric's technology processes billions of media articles to extract business events impacting corporate reputation, serving clients like Novartis, Pfizer, and Coca-Cola. The firm has won multiple industry awards, including SABRE and DataComms Awards in 2024-2026, for its work in measurement and evaluation. Its 2024 product launch introduced a lower-cost AI-powered analytics range, expanding accessibility to media insights. The company focuses heavily on regulated industries like pharmaceuticals and finance, where reputation risks are acute.
Who buys this
- Global Fortune 500 companies managing executive reputation
- Pharmaceutical firms tracking ESG and regulatory exposure
- PR and communications agencies needing campaign measurement
- Financial services firms monitoring brand sentiment
- Technology companies assessing crisis response effectiveness
Publicly disclosed clients
- Novartis
- Pfizer
- Coca-Cola
- HSBC
- Verizon
- Samsung
Strengths and what to watch
Strengths
- Proprietary ComVix platform processes 3.6B+ articles with AI-driven event classification
- Specialization in regulated industries with high reputational risk (pharma, finance)
- Award-winning methodology recognized by AMEC and SABRE for measurement rigor
Watch for
- Leadership transition in 2025 with founder stepping back from operational role
- Heavy reliance on English-language media analysis limits global applicability
- Competition from general-purpose analytics platforms adding reputation modules
Recent moves
Key Information
- Founded
- 2005
- Headquarters
- London, UK
Frequently Asked Questions
What does Commetric Ltd. do?
Commetric Ltd. is a London-based media analytics firm specializing in AI-driven reputation and communication insights. It analyzes media and social data to measure corporate reputation, CEO visibility, and ESG performance for businesses, particularly in regulated industries like pharmaceuticals and finance.
Who are Commetric Ltd.'s clients?
Commetric Ltd. serves global Fortune 500 companies, including Novartis, Pfizer, Coca-Cola, HSBC, Verizon, Samsung, and Google. Its clients span industries like pharmaceuticals, finance, and technology, focusing on managing executive reputation and monitoring brand sentiment.
What is the ComVix platform?
ComVix is Commetric's proprietary AI-driven platform that processes over 3.6 billion media articles to extract business events impacting corporate reputation. It specializes in CEO visibility, ESG performance, and crisis communication analysis, particularly for regulated industries.
Has Commetric Ltd. won any awards?
Yes, Commetric Ltd. has won multiple industry awards, including SABRE and DataComms Awards in 2024-2026. These awards recognize its rigorous methodology and contributions to media measurement and evaluation, particularly in pharmaceutical and financial sectors.
What changes occurred in Commetric's leadership?
In February 2025, Commetric's founder Christofer Solheim transitioned to a non-executive chairman role, while Dmitry Minkovski became interim CEO. This leadership change marked a shift in operational responsibilities while maintaining Solheim's strategic oversight.
What industries does Commetric Ltd. specialize in?
Commetric Ltd. specializes in regulated industries with high reputational risk, such as pharmaceuticals and finance. Its AI-driven insights help clients manage executive reputation, track ESG performance, and assess crisis response effectiveness in these sectors.
Sources
- commetric.com — 2026 award shortlist and current market position
- commetric.com — 2025 leadership transition details
- commetric.com — Product expansion into lower-cost analytics
- commetric.com — Industry recognition and pharma client work
- commetric.com — ESG product capabilities and client examples