CropX
CropX, founded in Israel, has grown into a global agtech player specializing in digital farm management solutions.
Profile
Provides soil sensors and software to help farmers manage irrigation and crop inputs more efficiently.
CropX, founded in Israel, has grown into a global agtech player specializing in digital farm management solutions. The company focuses on precision irrigation and agronomic data analytics, helping farmers optimize water, energy, and fertilizer use. Its platform integrates soil moisture sensors, satellite data, and machine learning to provide actionable insights.
CropX has pursued an aggressive acquisition strategy, including the 2023 purchase of Tule Technologies, to expand its product suite and market reach. In April 2023, CropX closed a $30 million Series C round led by Aliaxis, with participation from Edaphon, Finistere Ventures, and others. The funding aimed to fuel further product development and acquisitions.
The company operates in the U.S., Netherlands, Israel, and New Zealand, with over 100 employees. Recent case studies highlight CropX's impact, such as helping a Colorado farm cut irrigation by one-third and enabling a Wyoming operator to double alfalfa output. However, the broader farm sector faces headwinds, with USDA forecasting a slight decline in net farm income for 2026.
Who buys this
- Row crop farmers (corn, soy, wheat)
- Specialty crop growers (alfalfa, vegetables)
- Dairy and livestock operations managing effluent
- Agribusinesses and cooperatives
- Irrigation service providers
Publicly disclosed clients
- LoPresti Farms
- Farm-Tech
- Pierced Heart Solutions
- Hoffman Irrigation
Strengths and what to watch
Strengths
- Proven water savings (30%+ reduction in irrigation documented in case studies)
- Multi-sensor hardware platform with long battery life
- Strategic partnerships with major players like Aliaxis and Reinke Irrigation
Watch for
- Dependence on farm sector health - USDA forecasts declining 2026 farm income
- Integration challenges from rapid acquisition strategy
- Competition from incumbent irrigation companies adding digital capabilities
Recent moves
Key Information
- Founded
- 2013
- Headquarters
- Nebraska, United States
Frequently Asked Questions
What does CropX do?
CropX provides soil sensors and software to help farmers manage irrigation and crop inputs more efficiently. The company specializes in precision irrigation and agronomic data analytics, optimizing water, energy, and fertilizer use through integrated soil moisture sensors, satellite data, and machine learning.
How does CropX help farmers save water?
CropX helps farmers save water by using soil moisture sensors and machine learning to provide precise irrigation recommendations. Case studies show farmers reducing irrigation by over 30%, optimizing water use while maintaining or increasing crop yields.
What types of farmers use CropX?
CropX serves row crop farmers, specialty crop growers, dairy and livestock operations, agribusinesses, and irrigation service providers. Its solutions are used for crops like corn, soy, wheat, alfalfa, and vegetables, as well as managing effluent in livestock operations.
What is CropX's funding and acquisition strategy?
CropX closed a $30 million Series C funding round in April 2023, led by Aliaxis. The company uses funding for product development and acquisitions, such as its 2023 purchase of Tule Technologies, to expand its product suite and market reach.
What are CropX's strengths?
CropX's strengths include proven water savings, a multi-sensor hardware platform with long battery life, and strategic partnerships with major players like Aliaxis and Reinke Irrigation. Its solutions integrate soil moisture sensors, satellite data, and machine learning for actionable insights.
What challenges does CropX face?
CropX faces challenges like dependence on farm sector health, integration issues from rapid acquisitions, and competition from incumbent irrigation companies adding digital capabilities. USDA forecasts declining farm income in 2026, which could impact adoption of agtech solutions.
Sources
- cropx.com — $30M Series C funding round details
- cropx.com — Customer success stories and implementations
- www.ers.usda.gov — 2026 farm income forecast context
- agfundernews.com — Acquisition strategy and market position