Cross Screen Media

Cross Screen Media is a specialized CTV (connected TV) advertising platform focused on local agencies, founded to bridge the gap between traditional broadcast and digital video advertising.

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Helps local advertising agencies run and measure connected TV (CTV) ad campaigns across devices.

Cross Screen Media is a specialized CTV (connected TV) advertising platform focused on local agencies, founded to bridge the gap between traditional broadcast and digital video advertising. The company provides an integrated solution for cross-screen planning, audience targeting, premium CTV activation, and measurement analytics, tailored for industries where local video ads matter most, such as political campaigns, public affairs, automotive, healthcare, and higher education. Cross Screen Media operates as a managed service, offering white-labeled reporting and fraud verification to agencies that lack in-house CTV expertise.

The company emphasizes partnerships with CTV device manufacturers and DSPs (demand-side platforms) to secure premium inventory. While financial specifics are not publicly disclosed, Cross Screen Media's model relies on agencies investing in media buys while the company provides the activation team, software, and analytics. The platform is designed to help local agencies compete with larger players by streamlining CTV campaigns and demonstrating ROI through incremental reach. Recent industry shifts toward CTV adoption and the fragmentation of video consumption present both opportunities and challenges for the company's positioning.

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Who buys this

  • Local political campaign agencies
  • Public affairs and advocacy groups
  • Regional automotive dealership networks
  • Healthcare providers and hospital systems
  • Higher education institutions and alumni associations

Strengths and what to watch

Strengths

  • Specialized focus on local CTV advertising, a high-growth niche with limited competition
  • End-to-end managed service model reduces operational burden for small agencies
  • Direct partnerships with CTV device manufacturers for premium inventory access

Watch for

  • Dependence on local agency budgets, which can be cyclical (e.g., political cycles)
  • Increasing competition from larger ad tech platforms expanding into local markets
  • CTV measurement standards remain fragmented, creating client education challenges

Key Information

Headquarters
Alexandria, Virginia

Frequently Asked Questions

What does Cross Screen Media do?

Cross Screen Media helps local advertising agencies run and measure connected TV (CTV) ad campaigns across devices. It provides cross-screen planning, audience targeting, premium CTV activation, and measurement analytics, tailored for industries like politics, automotive, healthcare, and higher education.

How does Cross Screen Media support local agencies?

Cross Screen Media offers a managed service model for local agencies, handling CTV campaign planning, activation, and analytics. It provides white-labeled reporting and fraud verification, reducing operational burdens for agencies lacking in-house CTV expertise.

What industries does Cross Screen Media focus on?

Cross Screen Media specializes in CTV advertising for industries where local video ads matter most, including political campaigns, public affairs, automotive dealerships, healthcare providers, and higher education institutions.

What are the benefits of Cross Screen Media's CTV platform?

Cross Screen Media’s CTV platform offers end-to-end campaign management, premium inventory access through partnerships with CTV device manufacturers, and tailored analytics. It helps local agencies compete with larger players by streamlining campaigns and demonstrating ROI through incremental reach.

How does Cross Screen Media ensure premium CTV inventory?

Cross Screen Media secures premium CTV inventory through direct partnerships with CTV device manufacturers and demand-side platforms (DSPs), ensuring high-quality ad placements for local agencies.

What challenges does Cross Screen Media face in CTV advertising?

Cross Screen Media faces challenges like dependence on cyclical local agency budgets, increasing competition from larger ad tech platforms, and fragmented CTV measurement standards, which require ongoing client education.

Sources

  1. www.crossscreen.media — Company's service offerings and target industries
  2. crossscreen.media — Industry perspective from executive interviews
  3. www.prnewswire.com — General industry context for advertising technology
  4. www.bcg.com — Broader media consumption trends relevant to CTV