Cubic Telecom
Cubic Telecom, founded in 2007 by Barry Higginbotham, specializes in global connectivity solutions for software-defined vehicles and high-value mobile assets.
Profile
Provides global connectivity solutions for connected vehicles and IoT devices.
Cubic Telecom, founded in 2007 by Barry Higginbotham, specializes in global connectivity solutions for software-defined vehicles and high-value mobile assets. The company has positioned itself as a key player in the automotive and IoT sectors, providing cloud-based connectivity platforms that enable seamless data transmission across borders. In December 2023, SoftBank Corp. acquired a 51% stake in Cubic Telecom for $513 million, signaling a strategic push into the connected car market.
This investment has fueled Cubic's expansion, particularly in Asia, where SoftBank's telecom infrastructure provides a competitive edge. Cubic's technology is integrated into vehicles from major automakers, enabling features like over-the-air updates, real-time diagnostics, and infotainment services. The company reported $123 million in funding as of January 2025, though detailed revenue figures remain undisclosed.
Recent partnerships, such as the collaboration with Skylo Technologies to introduce satellite capabilities for vehicles, highlight Cubic's focus on expanding connectivity beyond traditional cellular networks. The company's Dublin headquarters and global footprint underscore its ambition to serve multinational clients in the automotive and industrial sectors.
Who buys this
- Automotive manufacturers
- Industrial equipment providers
- Telematics service providers
- Fleet management companies
- IoT device manufacturers
Publicly disclosed clients
- Volkswagen
- Porsche
- Honda
- General Motors
- Bentley
Strengths and what to watch
Strengths
- Strategic partnership with SoftBank Corp. enhances Asian market access.
- Proven integration with major automotive brands for connected vehicle solutions.
- Diversified connectivity options, including satellite partnerships like Skylo.
Watch for
- Dependence on automotive sector exposes vulnerability to industry downturns.
- High competition from telecom giants and specialized IoT connectivity providers.
- Regulatory hurdles in expanding global roaming agreements.
Recent moves
Key Information
- Founded
- 2007
- Headquarters
- Dublin, Ireland
Frequently Asked Questions
What does Cubic Telecom do?
Cubic Telecom provides global connectivity solutions for connected vehicles and IoT devices, enabling features like over-the-air updates and real-time diagnostics. Founded in 2007, it serves automotive manufacturers and industrial clients, with partnerships including Volkswagen and Skylo Technologies for satellite capabilities. (47 words)
Why did SoftBank invest in Cubic Telecom?
SoftBank acquired a 51% stake in Cubic Telecom for $513 million in 2023 to expand into the connected car market. This strategic partnership leverages SoftBank's Asian telecom infrastructure, enhancing Cubic's global reach, particularly in automotive and IoT connectivity solutions. (45 words)
Which car brands use Cubic Telecom's technology?
Cubic Telecom's connectivity solutions are integrated into vehicles by major automakers like Volkswagen, Porsche, Honda, General Motors, and Bentley. These partnerships enable advanced features such as infotainment services and real-time diagnostics for connected cars. (42 words)
How does Cubic Telecom support IoT devices?
Cubic Telecom offers cloud-based connectivity platforms for IoT devices, ensuring seamless data transmission across borders. Their solutions cater to industrial equipment providers, telematics services, and fleet management companies, supporting global operations with reliable, scalable connectivity. (44 words)
What is Cubic Telecom's partnership with Skylo Technologies?
Cubic Telecom collaborates with Skylo Technologies to introduce satellite capabilities for vehicles, expanding connectivity beyond cellular networks. This partnership enhances coverage in remote areas, supporting automotive and industrial applications with reliable global communication. (43 words)
What are Cubic Telecom's competitive advantages?
Cubic Telecom's strengths include strategic SoftBank backing, proven integrations with top automakers, and diversified connectivity options like satellite partnerships. Their focus on software-defined vehicles and IoT positions them as a leader in global connectivity solutions. (44 words)
Sources
- techcrunch.com — SoftBank's $513M acquisition of 51% stake in Cubic Telecom
- www.skylo.tech — Partnership with Skylo for satellite connectivity
- www.cubic3.com — CES 2025 attendance and automotive focus
- techcrunch.com — Founding year, funding, and founder details