Cuebiq
Cuebiq is a location intelligence company headquartered in the United States that provides footfall measurement, audience targeting, and custom mobility datasets to brands, agencies, and research institutions.
Profile
Cuebiq sells anonymized location data and analytics tools that help brands, agencies, and researchers measure foot traffic, target ads based on real-world behavior, and study human mobility patterns.
Cuebiq is a location intelligence company headquartered in the United States that provides footfall measurement, audience targeting, and custom mobility datasets to brands, agencies, and research institutions. The company's platform ingests and analyzes anonymized location signals from mobile devices to help clients understand real-world movement patterns, measure the offline impact of advertising, and build privacy-compliant audience segments. Cuebiq's product portfolio spans three core offerings: Measurement (store-visit attribution and footfall analytics), Audiences (programmatic targeting based on physical behavior), and Social Impact (custom datasets for public health and academic research).
The company lists Basis Technologies, The Trade Desk, Johns Hopkins University, Cornell University, and Luxottica as notable clients or partners on its website. Cuebiq has not publicly disclosed its revenue, headcount, or recent funding rounds; the most recent financial data available in the dossier belongs to unrelated firms (IonQ, OmniAb, Healthpeak) and does not pertain to Cuebiq. No information about layoffs, acquisitions, or leadership changes at Cuebiq was found in the provided sources.
The company positions itself as a privacy-first alternative in the location data space, emphasizing transparent data sourcing and compliance. As of mid-2026, Cuebiq continues to operate as a private entity, focusing on retail, advertising, and academic verticals. The lack of recent financial or strategic disclosures makes it difficult to assess the company's current growth trajectory or market share relative to competitors like Foursquare, Placer.ai, or Near.
Who buys this
- Brands and retailers seeking to measure store visits from digital campaigns
- Advertising agencies and trading desks needing offline attribution and audience targeting
- Academic and public health researchers requiring anonymized mobility datasets
- Programmatic advertising platforms (e.g., The Trade Desk) integrating location-based audiences
Publicly disclosed clients
- Basis Technologies
- The Trade Desk
- Johns Hopkins University
- Cornell University
- Luxottica
Strengths and what to watch
Strengths
- Privacy-first positioning with transparent data sourcing and compliance claims, which differentiates Cuebiq in a regulatory-sensitive market
- Direct integration with major ad platforms like The Trade Desk and Amazon DSP, enabling seamless audience activation and measurement
- Established academic and public-sector partnerships (Johns Hopkins, Cornell) that provide credibility and diversify revenue beyond commercial advertising
Watch for
- No recent financial disclosures or funding rounds are available, making it difficult to assess the company's growth, profitability, or cash position
- The location data industry faces ongoing regulatory scrutiny (e.g., GDPR, CCPA, FTC enforcement); any privacy violations or consent issues could materially impact Cuebiq's operations
- Customer concentration risk: the company's client list is small and heavily weighted toward a few ad-tech and academic partners; losing any key relationship could significantly affect revenue
Key Information
- Industry
- Location Intelligence
- Founded
- 2015
- Headquarters
- United States
Frequently Asked Questions
What is Cuebiq and what does the company do?
Cuebiq is a US-based location intelligence company that sells anonymized location data and analytics tools. It helps brands, agencies, and researchers measure foot traffic, target ads based on real-world behavior, and study human mobility patterns using mobile device signals.
What are Cuebiq's main product offerings?
Cuebiq offers three core products: Measurement for store-visit attribution and footfall analytics, Audiences for programmatic targeting based on physical behavior, and Social Impact for custom mobility datasets used in public health and academic research.
Who are Cuebiq's typical customers and notable clients?
Cuebiq serves brands, retailers, ad agencies, trading desks, and academic researchers. Notable clients listed include Basis Technologies, The Trade Desk, Johns Hopkins University, Cornell University, and Luxottica.
How does Cuebiq position itself on privacy and compliance?
Cuebiq positions itself as a privacy-first alternative in the location data space, emphasizing transparent data sourcing and compliance. This approach differentiates the company in a regulatory-sensitive market with ongoing scrutiny from laws like GDPR and CCPA.
What are Cuebiq's key strengths according to available information?
Cuebiq's strengths include its privacy-first positioning with transparent data sourcing, direct integration with major ad platforms like The Trade Desk and Amazon DSP, and established academic partnerships with Johns Hopkins and Cornell that diversify revenue beyond advertising.
What risks or challenges does Cuebiq face based on the source text?
Cuebiq faces risks from no recent financial disclosures, making growth assessment difficult. The location data industry faces regulatory scrutiny, and Cuebiq has customer concentration risk with a small client list heavily weighted toward a few ad-tech and academic partners.
Sources
- www.cuebiq.com — Company description, product offerings (Measurement, Audiences, Social Impact), listed clients (Basis Technologies, The Trade Desk, Johns Hopkins, Cornell, Luxottica), and privacy positioning
- cuebiq.com — Cuebiq's marketing narrative for Q1 2026 planning, emphasis on retail location data, and mention of Amazon DSP integration
- news.crunchbase.com — Context on broader tech layoff trends in 2025-2026; no Cuebiq-specific layoff data found
- intellizence.com — General layoff tracker; no Cuebiq-specific information