Dasheroo
Dasheroo was a cloud-based business dashboard startup founded in 2014 by John Hingley, Dave Scott, and Sean Johnson.
Profile
Provided customizable business dashboards pulling data from multiple cloud services
Dasheroo was a cloud-based business dashboard startup founded in 2014 by John Hingley, Dave Scott, and Sean Johnson. The company provided a free tier for basic analytics visualization alongside paid plans with more advanced features. Initial traction came from small businesses and marketing teams needing consolidated metrics from services like Google Analytics, MailChimp, and Salesforce.
By 2018, Dasheroo had raised $2.1M in seed funding from investors including 500 Startups and Correlation Ventures. However, the company faced increasing competition from embedded analytics in major platforms and struggled to differentiate. In 2020, Dasheroo pivoted to focus on white-label dashboard solutions for SaaS companies, but this shift came late in a crowded market.
The website became inaccessible by 2026, suggesting operational wind-down without formal acquisition or shutdown announcement. No layoffs or closures were publicly disclosed prior to the service interruption.
Who buys this
- Small business owners needing consolidated metrics
- Marketing teams tracking campaign performance
- SaaS companies white-labeling analytics
Strengths and what to watch
Strengths
- Free tier lowered adoption barriers for SMBs
- Pre-built connectors for major marketing platforms
- Clean visualization interface praised in early reviews
Watch for
- Website inaccessible since at least 2026 with no official closure notice
- Pivot to white-labeling came after competitors dominated that niche
- No known funding rounds after 2018 seed capital
Key Information
- Founded
- 2014
Frequently Asked Questions
What was Dasheroo used for?
Dasheroo provided customizable business dashboards that pulled data from multiple cloud services like Google Analytics and Salesforce. Founded in 2014, it offered free basic analytics visualization for small businesses and paid plans with advanced features, primarily serving marketing teams and SaaS companies needing consolidated metrics.
Was Dasheroo free to use?
Yes, Dasheroo offered a free tier for basic analytics visualization, which helped small businesses adopt the platform. Paid plans with more advanced features were available for teams needing deeper insights. This freemium model lowered barriers for SMBs but faced challenges competing against embedded analytics in major platforms.
Why did Dasheroo shut down?
Dasheroo struggled with market competition as major platforms added built-in analytics. A 2020 pivot to white-label dashboards for SaaS companies came too late in a crowded niche. The website became inaccessible by 2026 without formal closure announcements, suggesting an unpublicized wind-down after its last 2018 funding round.
Who were Dasheroo's main customers?
Dasheroo primarily served small business owners needing consolidated metrics, marketing teams tracking campaign performance across platforms, and SaaS companies white-labeling analytics. Its pre-built connectors for services like MailChimp and clean visualization interface made it popular among these segments before market shifts impacted adoption.
How much funding did Dasheroo raise?
Dasheroo raised $2.1M in seed funding by 2018, with investments from 500 Startups and Correlation Ventures. The 2015 initial $1.5M round supported its early freemium business dashboard model. No subsequent funding rounds were publicly disclosed before the service became unavailable.
What alternatives exist to Dasheroo?
After Dasheroo's decline, alternatives include embedded analytics in platforms like Google Data Studio, Tableau for advanced visualization, or modern BI tools like Power BI. For white-label dashboards, solutions like Cumul.io and Luzmo now serve the niche Dasheroo targeted late in its pivot.
Sources
- www.crunchbase.com — Funding history and founding team
- web.archive.org — Historical product positioning
- techcrunch.com — Initial funding and market approach
- www.dasheroo.com — Current inaccessible status