Data Plus Math

Data Plus Math, now part of LiveRamp following its 2019 acquisition, specializes in cross-media measurement and analytics for advertising.

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Provides tools to measure advertising performance across TV, digital, and social media in one place.

Data Plus Math, now part of LiveRamp following its 2019 acquisition, specializes in cross-media measurement and analytics for advertising. The company was founded to address the fragmentation of advertising data across TV, CTV, social media, and programmatic channels. Its technology enables advertisers to unify performance metrics across these disparate platforms, providing a holistic view of media spend effectiveness.

LiveRamp's acquisition integrated Data Plus Math's capabilities into its identity resolution platform, enhancing its ability to tie media exposure to consumer actions. The company serves major brands and agencies, with notable clients like Hill's Pet Nutrition and ThirdLove. Financial specifics post-acquisition are not publicly disclosed, but LiveRamp's broader financials show steady growth, with Q1 2026 revenues of $6.0 billion and a 9.5% increase in non-GAAP adjusted earnings per share. The integration has positioned LiveRamp as a key player in the evolving ad-tech landscape, particularly as privacy regulations and signal loss challenge traditional measurement methods.

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Who buys this

  • Consumer brands optimizing ad spend
  • Media agencies managing cross-channel campaigns
  • CTV and streaming platforms proving ROI
  • Retailers linking ads to sales

Publicly disclosed clients

  • Hill's Pet Nutrition
  • ThirdLove
  • Pinterest

Strengths and what to watch

Strengths

  • Integration with LiveRamp's identity graph enables person-level measurement
  • Proven case studies with 60%+ lift in conversions for retail clients
  • Direct partnerships with major CTV platforms like DISH Media

Watch for

  • Dependence on third-party data partnerships for measurement
  • Ongoing industry consolidation in ad-tech creating pricing pressure
  • Regulatory scrutiny around cross-platform tracking methods

Key Information

Founded
2016
Headquarters
Boston, Massachusetts. It

Frequently Asked Questions

What is Data Plus Math?

Data Plus Math is a cross-media measurement platform that unifies advertising performance data across TV, digital, and social media. Acquired by LiveRamp in 2019, it helps advertisers analyze media spend effectiveness across fragmented channels, providing a holistic view of campaign performance.

How does Data Plus Math measure ad performance?

Data Plus Math integrates data from TV, CTV, social media, and programmatic channels to provide unified performance metrics. Its tools enable advertisers to track cross-platform ad effectiveness, linking media exposure to consumer actions for a comprehensive view of campaign ROI.

What are the benefits of LiveRamp's acquisition of Data Plus Math?

LiveRamp's acquisition of Data Plus Math enhanced its identity resolution platform, enabling person-level measurement across media channels. This integration allows advertisers to tie ad exposure to consumer actions more effectively, addressing fragmentation and improving cross-platform campaign insights.

Who uses Data Plus Math?

Data Plus Math serves consumer brands, media agencies, CTV platforms, and retailers. Notable clients include Hill's Pet Nutrition, ThirdLove, and Pinterest. These users leverage its tools to optimize ad spend, manage cross-channel campaigns, and prove ROI for their advertising efforts.

What are Data Plus Math's strengths?

Data Plus Math excels in cross-media measurement, integrating with LiveRamp's identity graph for person-level insights. It boasts proven case studies, including 60%+ conversion lifts for retail clients, and direct partnerships with major CTV platforms like DISH Media, enhancing its measurement accuracy.

What challenges does Data Plus Math face?

Data Plus Math faces challenges like dependence on third-party data partnerships, pricing pressure from ad-tech consolidation, and regulatory scrutiny around cross-platform tracking. These factors impact its ability to provide consistent and compliant measurement solutions in a rapidly evolving industry.

Sources

  1. www.dataplusmath.com — Product offerings and client case studies
  2. www.prnewswire.com — LiveRamp parent company financial performance
  3. www.sec.gov — Industry context on ad-tech financial trends
  4. www.bcg.com — Broader media measurement trends