Dathic
Dathic, founded in the early 2020s, is a B2B AI-powered analytics company specializing in providing granular and culturally relevant data insights for diverse consumer markets.
Profile
Provides an AI-powered store locator that connects shoppers to products in-store and online.
Dathic, founded in the early 2020s, is a B2B AI-powered analytics company specializing in providing granular and culturally relevant data insights for diverse consumer markets. The company’s flagship product, an AI-powered store locator, helps brands seamlessly connect shoppers to their products both in-store and online. Dathic’s platform tracks over 80,000 stores, eliminating the need for manual updates and spreadsheet management, thus enabling brands to focus on growth.
The company claims that 95% of brands that try their product continue using it, indicating strong customer retention. Dathic’s client base includes hundreds of CPG brands, ranging from small teams with ambitious plans to established names in the premium consumer goods sector. The company’s leadership includes seasoned executives like Tasha Gideon, COO, and Matías Macias Gomez, a Data Scientist with a background in Public Democracy.
Dathic’s financial trajectory appears stable, with no recent funding rounds disclosed as of 2026. The company’s emphasis on automatic updates, shopper insights, and real human support has positioned it as a reliable partner for brands looking to enhance their in-store and online sales. However, Dathic’s reliance on AI for data accuracy and its focus on CPG brands may pose challenges as it scales.
Who buys this
- Premium consumer brands in spirits, beauty, and fashion
- Food and beverage companies
- Small teams with ambitious growth plans
- Established CPG brands
- Marketers needing shopper insights
Strengths and what to watch
Strengths
- Claims 95% customer retention rate
- Tracks over 80,000 stores automatically
- Provides granular, culturally relevant data insights
Watch for
- Reliance on AI for data accuracy may pose risks
- Focus on CPG brands limits market diversification
- No recent funding rounds disclosed as of 2026
Key Information
- Founded
- 2020
Frequently Asked Questions
What does Dathic do?
Dathic provides an AI-powered store locator that connects shoppers to products both in-store and online. Their B2B analytics platform tracks over 80,000 stores automatically, offering CPG brands granular consumer insights. The solution eliminates manual updates while helping brands enhance sales through culturally relevant data.
How does Dathic's AI store locator work?
Dathic's platform automatically tracks product availability across 80,000+ retail locations without manual input. The AI analyzes real-time data to connect shoppers with nearby inventory, while providing brands with insights on consumer behavior patterns and purchase pathways across both physical and digital channels.
What types of companies use Dathic?
Dathic primarily serves CPG brands in spirits, beauty, and fashion sectors, plus food/beverage companies. Their clients range from small ambitious teams to established premium brands. Marketers use it for shopper insights, while operations teams benefit from automated store tracking and inventory visibility.
Is Dathic reliable for retail analytics?
Dathic claims 95% customer retention, suggesting strong reliability. Their AI automatically updates store data, reducing errors from manual tracking. However, the platform's dependence on AI accuracy presents scaling challenges. Most users are CPG brands needing culturally relevant insights rather than enterprise retail operations.
Who leads Dathic's operations?
Dathic's leadership includes COO Tasha Gideon and Data Scientist Matías Macias Gomez, who specializes in public democracy applications. The company maintains stable operations with seasoned executives, though no recent funding rounds have been disclosed as of 2026, indicating organic growth.
How does Dathic compare to other CPG analytics tools?
Dathic differentiates with automated tracking of 80,000+ stores and AI-powered shopper connections. While competitors may offer broader retail coverage, Dathic focuses on CPG-specific insights and claims higher retention. Their cultural relevance algorithms cater particularly to premium consumer brands in specific verticals.
Sources
- www.linkedin.com — Dathic is a B2B AI-Powered Analytics company
- www.linkedin.com — Matías Macias Gomez is a Data Scientist at Dathic
- www.linkedin.com — Dathic offers granular and culturally relevant data insights
- dathic.com — Dathic’s AI-powered store locator and client retention claim