DemandScience
DemandScience, founded in 2014 and headquartered in Danvers, Massachusetts, operates as a B2B buyer intelligence and demand generation platform.
Profile
Provides B2B marketing intelligence and demand generation services to identify and engage potential buyers.
DemandScience, founded in 2014 and headquartered in Danvers, Massachusetts, operates as a B2B buyer intelligence and demand generation platform. The company has grown through acquisitions, including Internal Results and Leadiro in 2021, to expand its data assets and global reach. By 2021, DemandScience reported approaching $100 million in revenue with a 50% CAGR since 2014, serving over 1,000 clients, primarily in technology, software, and B2B services.
The company employs nearly 1,000 staff across the US, UK, Ireland, the Philippines, and other regions. Its core focus is on precision performance marketing, leveraging AI and data science to improve signal quality and campaign effectiveness. Recent G2 rankings in 2026 highlight its strength in account-based orchestration and content experiences.
However, the departure of CEO Peter Cannone in 2025 to join Newforma marks a leadership transition. DemandScience's 2026 report on marketing inefficiencies, which found 25% of budgets wasted on non-performing efforts, underscores its positioning as a critic and solver of industry-wide data quality problems.
Who buys this
- Enterprise technology companies
- B2B software providers
- Global professional services firms
- Marketing agencies managing large-scale campaigns
- Sales teams needing enriched lead data
Strengths and what to watch
Strengths
- Scaled global operations with nearly 1,000 employees and 1,000+ enterprise clients
- Integrated data assets from strategic acquisitions like Leadiro (60M+ records)
- Recognized in 39 G2 badges for precision marketing performance in 2026
Watch for
- CEO transition in 2025 (Peter Cannone departed for Newforma)
- Dependence on acquisitions for growth, with integration risks
- Market sensitivity to AI-driven content quality issues highlighted in their own 2026 report
Recent moves
Key Information
- Founded
- 2014
- Headquarters
- Danvers, Massachusetts
Frequently Asked Questions
What does DemandScience do?
DemandScience provides B2B marketing intelligence and demand generation services, helping businesses identify and engage potential buyers. Founded in 2014, it uses AI and data science to improve campaign effectiveness, serving over 1,000 clients globally in tech, software, and B2B services with precision performance marketing solutions.
Who are DemandScience's typical customers?
DemandScience primarily serves enterprise technology companies, B2B software providers, global professional services firms, marketing agencies managing large campaigns, and sales teams needing enriched lead data. Their solutions cater to businesses looking for precise buyer intelligence and effective demand generation strategies.
How has DemandScience grown since 2014?
DemandScience has grown through strategic acquisitions like Internal Results and Leadiro in 2021, expanding its data assets. By 2021, it reported approaching $100 million revenue with a 50% CAGR, employing nearly 1,000 staff globally and serving over 1,000 enterprise clients.
What are DemandScience's key strengths?
DemandScience's strengths include scaled global operations, integrated data assets from acquisitions (60M+ records), and recognition in 39 G2 badges for precision marketing in 2026. It focuses on AI-driven solutions to enhance signal quality and campaign effectiveness in B2B markets.
What challenges has DemandScience faced recently?
DemandScience faced a CEO transition in 2025 when Peter Cannone departed for Newforma. Its growth relies on acquisitions, posing integration risks. A 2026 report highlighted industry-wide marketing inefficiencies, with 25% budget waste, aligning with its focus on solving data quality problems.
What awards has DemandScience won?
In 2026, DemandScience earned 39 G2 badges and 18 top-3 rankings, recognizing its excellence in precision performance marketing and account-based orchestration. These accolades highlight its leadership in B2B buyer intelligence and demand generation services globally.
Sources
- demandscience.com — 2026 report on marketing inefficiencies and 25% budget waste
- www.prnewswire.com — 2021 acquisitions of Internal Results and Leadiro, revenue growth
- demandscience.com — 2026 G2 rankings and product badges
- www.prnewswire.com — CEO departure in 2025