Density

Density, founded in 2014 by Andrew Farah, is a San Francisco-based analytics platform focused on measuring and optimizing workplace performance.

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Provides real-time occupancy and space utilization data for workplaces.

Density, founded in 2014 by Andrew Farah, is a San Francisco-based analytics platform focused on measuring and optimizing workplace performance. The company specializes in providing real-time occupancy and space utilization data, using laser- and depth-based technology to ensure privacy by anonymizing data at the source. Density has secured over $225 million in funding, including a $125 million Series D round in November 2021 led by Kleiner Perkins, valuing the company at $1.05 billion.

Its customer base spans 32 countries, managing over 1.25 billion square feet of commercial real estate, with notable clients like Okta. Density’s acquisition of HELIXRE in 2021 enhanced its capabilities by enabling the creation of digital twins for efficient space planning and design. The company has experienced significant growth, particularly since the shift to hybrid work post-pandemic, positioning itself as a critical tool for companies rethinking their real estate strategies. Density’s focus on privacy, scalability, and actionable data has made it a key player in the workplace analytics space.

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Who buys this

  • Fortune 500 companies
  • High-growth tech ventures
  • Commercial real estate portfolio managers
  • Workplace experience administrators
  • Design and architecture firms

Publicly disclosed clients

  • Okta

Strengths and what to watch

Strengths

  • Privacy-focused technology using laser- and depth-based sensors
  • Scalable platform managing over 1.25 billion square feet globally
  • Strong funding with $225 million raised and a $1.05 billion valuation

Watch for

  • Dependence on hybrid work trends post-pandemic
  • Competition from other workplace analytics providers
  • Potential challenges in scaling operations globally

Key Information

Founded
2014
Headquarters
San Francisco

Frequently Asked Questions

What does Density do?

Density provides real-time workplace occupancy and space utilization analytics using privacy-focused sensor technology. Founded in 2014, it helps companies optimize office spaces, especially for hybrid work environments. The platform manages over 1.25 billion square feet globally, serving Fortune 500 firms and commercial real estate portfolios.

How does Density ensure privacy in occupancy tracking?

Density uses laser- and depth-based sensors that anonymize data at the source. This approach eliminates personal identification while providing accurate space utilization metrics. Their technology complies with global privacy standards, making it suitable for sensitive environments like corporate offices and healthcare facilities.

What companies use Density's workplace analytics?

Density serves Fortune 500 companies, tech firms, and commercial real estate managers across 32 countries. Notable clients include Okta. Their platform is particularly valuable for organizations managing large office portfolios or redesigning workspaces for hybrid work models.

How much funding has Density raised?

Density has secured $225 million total funding, including a $125 million Series D round in 2021 led by Kleiner Perkins. This investment valued the company at $1.05 billion. Funding supports technology development and global expansion of their workplace analytics platform.

What did Density gain from acquiring HELIXRE?

The 2021 HELIXRE acquisition enhanced Density's digital twin capabilities for space planning. This technology allows clients to create virtual models of workplaces, enabling more efficient design and utilization analysis. It strengthened Density's position in commercial real estate analytics.

How is Density adapting to hybrid work trends?

Density's platform helps companies optimize office spaces as hybrid work reshapes real estate needs. Their sensors provide data to right-size workplaces, reduce unused space, and improve employee experience. This positions Density as a key tool for organizations reevaluating their physical office strategies post-pandemic.

Sources

  1. www.prnewswire.com — $125 million Series D funding round
  2. www.prnewswire.com — Acquisition of HELIXRE and launch of Portfolio
  3. www.prnewswire.com — Customer base managing over 1.25 billion square feet
  4. www.prnewswire.com — Notable client Okta