DiGEiZ

DiGEiZ is a retail analytics platform that transforms physical traffic data into measurable business insights for shopping malls and retail media teams.

Reviewed by 7wData
Share Email

On this page

Profile

Analyzes shopper movements in malls to help retailers and advertisers measure campaign effectiveness and optimize store locations.

DiGEiZ is a retail analytics platform that transforms physical traffic data into measurable business insights for shopping malls and retail media teams. Founded in the early 2020s, the company has deployed its technology in over 35 malls worldwide, analyzing more than 500 million annual visitors across 10 countries. Its system processes live feeds from over 5,000 cameras without facial recognition, delivering aggregated outputs for audience measurement and campaign performance.

The platform is CESP-certified, meeting French advertising audience measurement standards. DiGEiZ serves as a shared data foundation for operators, retailers, and media teams, aligning decisions around traffic patterns, store performance, and advertising ROI. The company has gained traction particularly in Europe, where its methodology for measuring digital out-of-home (DOOH) campaign effectiveness has been adopted by major retail centers. While not disclosing revenue figures, DiGEiZ's expansion suggests steady growth in the retail analytics sector, which has seen increased demand as physical venues seek to compete with digital metrics.

Track DiGEiZ and 240+ vendors.

335k+ subscribers read the daily AI & data note. One email, both newsletters. Unsubscribe anytime.

Who buys this

  • Shopping mall operators and asset managers
  • Retail media teams selling advertising space
  • Brands and retailers running in-mall campaigns
  • Commercial real estate leasing teams
  • Mall operations teams monitoring traffic flows

Strengths and what to watch

Strengths

  • CESP-audited methodology provides industry-standard measurement for retail media
  • Processes live camera feeds without facial recognition, addressing privacy concerns
  • Integrates multiple use cases (leasing, operations, media) on one platform

Watch for

  • Dependence on mall camera infrastructure quality and coverage
  • Competition from larger retail analytics platforms expanding into physical spaces
  • Potential regulatory scrutiny around visitor tracking technologies in some markets

Key Information

Founded
2020

Frequently Asked Questions

What does DiGEiZ do?

DiGEiZ analyzes shopper movements in malls using live camera feeds to help retailers and advertisers measure campaign effectiveness and optimize store locations. It processes data from over 5,000 cameras without facial recognition, delivering aggregated insights for audience measurement and performance tracking.

How does DiGEiZ measure retail campaign effectiveness?

DiGEiZ measures retail campaign effectiveness by analyzing shopper traffic patterns and behaviors in malls. Its CESP-certified platform processes live camera feeds to provide aggregated data, helping advertisers assess ROI and optimize campaigns based on real-time audience insights.

Does DiGEiZ use facial recognition?

No, DiGEiZ does not use facial recognition. It processes live feeds from over 5,000 cameras to deliver aggregated shopper movement data, ensuring privacy compliance while providing actionable insights for retailers and advertisers.

Who uses DiGEiZ?

DiGEiZ is used by shopping mall operators, retail media teams, brands running in-mall campaigns, commercial real estate leasing teams, and mall operations teams. It serves as a shared data foundation for optimizing traffic, store performance, and advertising ROI.

What makes DiGEiZ different from other retail analytics platforms?

DiGEiZ stands out with its CESP-certified methodology, privacy-focused approach (no facial recognition), and ability to integrate multiple use cases like leasing, operations, and media on one platform. It processes live camera feeds to deliver aggregated insights for retail decision-making.

Where is DiGEiZ deployed?

DiGEiZ is deployed in over 35 malls worldwide, analyzing more than 500 million annual visitors across 10 countries. It has gained traction in Europe, where its methodology for measuring digital out-of-home campaign effectiveness is widely adopted.

Sources

  1. digeiz.com — Customer case study showing retail media campaign measurement capabilities
  2. digeiz.com — Company claims of 35+ malls deployed and 500M+ visitors analyzed
  3. techcrunch.com — Context about 2025 tech industry layoffs (though no direct DiGEiZ mention)
  4. www.businessinsider.com — General tech layoff context in 2025 (no DiGEiZ specific)